First Look: The Ford Taurus 2023
Announcement
The Ford Taurus, an icon in the sedan world, has maintained its stronghold in the Middle East’s automotive market, capturing the hearts of drivers across the region. Since its groundbreaking debut in 1985, the Taurus has been synonymous with quality and innovation and the all-new 2023 model continues to uphold this legacy. That said, the automotive world has just witnessed the dawn of a new era with the remarkable debut of the Ford Taurus 2023 in the heart of the Middle East.
Let’s take a look at this automotive masterpiece; Ford Taurus 2023, which is set to redefine driving experience across the UAE and beyond.
Unveiling the All-New Ford Taurus 2023: A Glimpse into the Future of Driving
Ford is among the most popular American car brands in the UAE. As the most anticipated addition to the Ford lineup this year, the Taurus 2023 also showcases an impeccable blend of cutting-edge technology, stunning design and exhilarating performance. Let’s explore more about Ford Taurus 2023 UAE.
A New Era in Car Design: The Birth of the Taurus
Debuting in 1985 with the affectionate moniker “Jelly Bean”, the Ford Taurus heralded a new era in automotive design. Moreover, leaving the traditional boxy-shaped cars, the Taurus introduced a sleek, aerodynamic silhouette that redefined the aesthetics of sedans. Its innovative design not only set a new standard but also paved the way for the evolution of car design.
Milestones of Excellence: Notable Taurus Moments
As the Ford brand history unfolds, the Ford Taurus has achieved remarkable milestones that underscore its excellence. For instance, the second-generation Taurus was introduced in 1991 and became the best-selling car in the United States. Moreover, in 1998, the Taurus made history by becoming the first four-door sedan to gain approval for NASCAR, demonstrating its exceptional performance capabilities.
Moreover, in 2007, the fifth-generation Taurus earned a 5-star safety rating from the independent Insurance Institute for Highway Safety (IIHS).
A Glimpse of Modernity: Features of All-New Ford Taurus 2023
Fast-forward to the present year, the all-new Taurus steps onto the stage as a testament to the brand’s legacy and modern aspirations.
Exterior: A Vision of Innovation
When it comes to the exterior, the Ford Taurus 2023 is a testament to modern innovation. A refreshed design retains the classic Taurus identity while keeping it sophisticated. The aerodynamic lines pay homage to the ‘Jelly bean’ roots while embracing a contemporary aesthetic. Also, the result is a sedan that effortlessly stands out on the road, a perfect fusion of timeless appeal and modern flair.
Additionally, Taurus commands attention with its refreshed silhouette, striking LED headlights and meticulously crafted lines that redefine first impressions.
Interior: Elegance Redefined
Stepping into the Ford Taurus 2023 is like entering a world of refined luxury. Moreover, the cabin offers an inviting design, with premium materials and attention to detail that exudes elegance. The spacious interior is designed to provide a comfortable and relaxing environment for both drivers and passengers. Also, a symphony of seven-colour ambient lighting and a panoramic roof transforms the sky into your ceiling.
Infotainment: Seamless Connectivity
Modern drivers crave connectivity and the Ford Taurus 2023 does not disappoint. The vehicle also features a 13.2-inch centre touchscreen inside its cabin. It is also integrated with SYNC technology, Apple CarPlay and Android Auto. This intuitive interface seamlessly connects the digital world with the driving experience. It also helps in simplifying navigation, entertainment and communication.
Performance: Power and Efficiency Unleashed
Beneath its refined exterior, the Taurus houses a robust yet fuel-efficient 2.0-litre Ford EcoBoost Turbocharged engine paired with an 8-speed Auto transmission and direct injection technology. Hence, this powerhouse delivers an impressive 232 horsepower and 388 Nm of torque. The blend of power and fuel efficiency ensures an exhilarating yet economical driving experience.
Safety: Protecting What Matters
Safety remains paramount in the all-new Taurus. With an uncompromising commitment to passenger protection, Ford has equipped the Taurus with an array of modern car safety features. An 8-inch digital car instrument cluster relays vital information with clarity.
Safety features such as adaptive cruise control, lane-keeping assist and automatic emergency braking work seamlessly to mitigate potential risks. Moreover. the Taurus also boasts a powerful dual-zone AC system, tested extensively in the Middle East to ensure optimal comfort even in the hottest temperatures.
Price: Unveiling the Value
The Ford Taurus 2023 offers exceptional value for the quality, performance and innovation it brings to the table. The starting price for the Ford Taurus 2023 in the Middle East is AED 140,595. The pricing makes it an accessible option for those seeking a blend of luxury and performance. If you are looking to buy this exclusive sedan, check out these Ford showrooms in the UAE.
FAQs
What is the Ford Taurus 2023 price in uae?
The starting price of the Ford Taurus new model 2023 is AED 140,595 in the UAE.
Is Ford Taurus 2023 made in China?
Production of the Ford Taurus is set to take place at the newly inaugurated Changan Ford Hangzhou Plant. Moreover, this facility, which involved a substantial investment of $760 million, marks Ford’s sixth manufacturing site for vehicles in China.
What is the engine power of the Ford Taurus 2023?
The remarkable powertrain beneath the 2023 Ford Taurus hood boasts a strong 232 horsepower and 388 NM of torque. This ensures a seamless and secure driving experience no matter the road’s challenges.
That said, the all-new Ford Taurus 2023 stands as a testament to the legacy of excellence that the Taurus name carries. Moreover, with its rich history and innovative features, this sedan continues to set new standards for quality and performance in the Middle East.
Besides, if you want to buy a used Taurus in the UAE, then browse through the listing here. You can also find other makes and models of used cars for sale in the UAE.
In case your current Ford model needs service, here are some Ford service centres in Dubai for durable services.
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