DLD Launches Madmoun Service for Real Estate Ads Verification
The Dubai Land Department (DLD) has introduced a new electronic service called Madmoun. The DLD’s Madmoun service aims to modernise and enhance the governance of real estate procedures in Dubai. Through the Real Estate Regulatory Agency (RERA), the DLD has made it mandatory for all real estate companies to feature a QR code on their advertisements to ensure their authenticity and validity. The Dubai Land Department’s Madmoun services enable customers to verify the legitimacy of the advertisement and access comprehensive information about the property, such as its specifications and condition.
Let’s delve deeper into the DLD’s Madmoun service, exploring its features and benefits for Dubai’s real estate investors and customers.
DLD’s Madmoun Service

DLD has announced the implementation of a new electronic service called Madmoun. This service can be accessed through the Trakheesi System and involves the issuance of a QR Code for every real estate advertisement permit.
Implementing this Dubai real estate ad verification service is part of DLD’s continuous efforts to modernise and improve real estate governance procedures, aiming to increase investor confidence.
Starting April 24th, all real estate firms are required to include the QR code on their print and audiovisual advertisements. The QR code enables customers to quickly and easily verify the authenticity and validity of the advertisement, indicating that it has been approved by RERA.
Furthermore, the customers can access the DLD’s website to view comprehensive information about the advertisement, including:
- Information about the advertising company
- The property’s condition
- Specifications
The data link can be secured to prevent any modification.
Marwan bin Ghalita, CEO of RERA at DLD, stated that the Madmoun service aligns with DLD’s technology strategy to develop real estate products and make Dubai a leader in real estate investments. This service also supports DLD’s mission to achieve the Dubai Economic Agenda ‘D33,’ objectives. The agenda aims to create new economic value through digital transformation, in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, to enhance Dubai’s position as a global capital of the digital economy and a significant player in the worldwide digital system.
By scanning the QR code on each real estate advertisement, DLD customers can access authorised details about the property and determine whether it has been rented or sold.
Real estate firms can activate the QR code using the Trakheesi system. Also, RERA has emphasised that they must comply with this service to avoid any violations.
DLD aims to improve awareness and confidence within the real estate community and strongly advises all customers and investors to only engage with real estate advertisements that include the QR code. This safeguards their rights and prevents them from being exposed to fraudulent or unreliable transactions. With the help of DLD’s Madmoun, you can easily avoid sales and property rental scams.
This is all about DLD’s Madmoun services in Dubai. The Madmoun service introduced by the DLD is a significant step towards enhancing the transparency and authenticity of the real estate sector in Dubai. By utilising modern technology, the DLD aims to provide customers and investors with a reliable and efficient method of verifying the validity of real estate advertisements.
The implementation of this service not only strengthens the trust between customers and real estate companies but also aligns with the vision of wise leadership to make Dubai a world leader in real estate investments. Besides, DLD has also launched a service to obtain a real estate advertisement permit in Dubai. The service will also help in creating transparency while making real estate transactions.
If you are looking for an apartment for sale in Dubai, make sure you check via QR code if the property is rented or sold. With the Madmoun service in place, customers can make informed decisions and safeguard their rights, paving the way for a more secure and prosperous real estate market in Dubai.
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