Dubai is a real estate hub with many off-plan developments in progress. Real estate developers, builders and brokers put advertisements for new projects on various platforms to market the newly developed properties. Since these real estate advertisements receive an influx of offers, possibilities of overselling or over-committing may appear.
Dubai Land Department (DLD) has launched a service for real estate developers and brokers to obtain a real estate advertisement permit in Dubai. It will help create transparency in the buying and selling process as the ad posters must have a permit and will be subject to fines if found violating laws.
Let’s go through the complete overview of the process and documents required to obtain a real estate advertising permit in Dubai.
How to Apply for Real Estate Advertising Permit in Dubai
Dubai Land Department (DLD) took a step to regulate the advertisement, marketing and real estate exhibitions. Before starting the application to obtain a permit, a broker must have the following documents, whether advertising for selling or renting a house in Dubai:
- Form A from the RERA forms signed by the property owner to authorise the agent to advertise their property on online portals
- Title deed
- Emirates ID or passport copies of the property owner or representative
DLD urges the brokers or agents to obtain a permit. If they don’t apply for a real estate advertisement permit in Dubai and advertise a property, they will have to pay AED 50,000 penalty and can receive other charges as well.
Here are the detailed service terms, requirements, process and fees to request a real estate advertising permit in Dubai.
Service Terms
The real estate advertisement permit service by Dubai Land Department is exclusively for the following types of marketing and advertising:
- Newspaper, SMS, external, vehicle, classified printed, electronic or billboard advertisements
- Promotional campaigns, open days, real estate exhibitions and off-plan project inauguration ceremonies
- Real estate promotion on platforms
- Real estate symposiums
For the above forms of promotions and marketing, the real estate developers in Dubai will require a permit. Real estate brokerage companies will also need an advertising permit to post ads or hold an exhibition.
Real estate brokers must submit complete documents one month before the exhibition. Moreover, DLD doesn’t allow property selling in exhibitions. However, initial registration and reservations are allowed.
If the off-plan properties don’t have a registered escrow account, real estate brokers and developers can’t put these properties on display.
Required Documents
Applicants must submit the following documents required for the issuance of a real estate advertisement permit in Dubai:
- Advertising on billboards or promotional campaigns
- Copy of the advertisement form
- To hold a real estate exhibition
- Ejari contract of the property where the exhibition will take place
- List of real estate companies participating in the exhibition
- To hold project inauguration
- Ejari contract of the site
- No-objection certificate (NOC) from the hotel
- Permit for real estate promotion platforms
- Platform design copy that gives information about its size
- Ejari contract of the platform
- Real estate symposium permit
- Hotel’s room reservation
- Complete list of discussion topics
Process
These simple steps will help obtain a real estate advertisement permit in Dubai through the Trakheesi system or Dubai REST app:
- Create an account or log into the Trakheesi system (for all real estate permits).
- Log into the Dubai REST app (for electronic, classified, billboard or SMS advertisement permit)
- Choose the service to request a real estate advertisement permit in Dubai.
- Complete the application, submit the required documents and apply through the electronic system.
- Once DLD verifies and approves the application, applicants will receive an email.
- Select ‘Payment Method and pay the fees.
- You will receive a permit to advertise real estate in Dubai.
Fees
DLD has specified fees according to the advertisement or exhibition types. Applicants have to pay AED 1,000 fees and AED 10 each for innovation and knowledge fees, summing it to AED 1,020 for the following permits:
- Newspaper ads
- SMS ads
- External ads
- Vehicle ads
- Printed ads
- Electronic ads
- Billboards ads
- Promotional campaigns
- Open day events
- Classifieds ads
- Real estate promotion platforms or symposiums
Real estate brokers or developers must pay an AED 5,000 fee alongside AED 10 as knowledge and innovation fees. It will sum up to AED 5,020 fee to hold a project inauguration ceremony.
To organise a real estate exhibition, brokerage companies must pay AED 10,200 for the initial reservation. AED 1,020 will be redeemable for each exhibitor.
Payment Methods
The following payment allows easy fees processing and hassle-free procedure to obtain a real estate advertisement in Dubai:
- Noqodi
- e-Dirham
- Credit or debit card
That concludes the complete procedure through which a real estate professional obtains a permit to advertise the property. Besides, a professional requires a real estate activity practice card in Dubai from DLD to pursue their real estate career.
Stay tuned to dubizzle’s leading property blog and learn about real estate permits, licences and procedures in the UAE.
