Ash’ir Dubai, launched by DEWA, is an innovative live video chat service specifically designed for People of Determination with hearing impairments. Apart from promoting inclusivity, the service has set a new standard for public sector customer care in Dubai. It also reinforces Dubai’s ongoing efforts to build a city that is inclusive and empowering for all individuals.
This initiative bridges the communication gap and ensures equality when it comes to accessing essential services. Now, let’s take a look at how Ash’ir’s service is making a difference in the lives of POD in Dubai.
What is Ash’ir?
The term ‘Ash’ir’ is derived from Arabic and translates to ‘to signal.’ Available through DEWA’s Smart App on iOS and Android, the service allows customers with hearing disabilities to communicate with customer service agents via sign language.
Features and Benefits of Ash’ir
Here are some features and benefits of Ash’ir for POD:
Live Video Chat in Sign Language
Ash’ir operates as a real-time video service for customers with hearing impairments. It connects them with DEWA customer service representatives who are experts in sign language.
24/7 Accessibility
Ash’ir sign language service is available 24/7 via DEWA’s Smart App. This guarantees continuous support at any time of the day.
Trained Support Staff
DEWA has trained over 770 employees in sign language, including 200 diploma holders, ensuring seamless communication.
AI-Powered Digital Sign Language Interpreter
In addition to the live chat, DEWA provides an AI-based sign language interpreter on its website. This helps POD users navigate content without requiring direct human assistance.
Part of a Larger Accessibility Mission
Ash’ir aligns with key government strategies, including the National Policy for Empowering People of Determination and the Dubai Social Agenda 33.
FAQs
What are the service hours for Ash’ir?
Ash’ir service is available around the clock via DEWA’s Smart App.
How does Ash’ir support Dubai’s vision for inclusion?
Ash’ir supports Dubai’s vision for inclusion by providing accessible, real-time communication services for POD, ensuring equal access to government services.
What are the benefits of the People of Determination card in the UAE?
The POD gets access to specialised healthcare, education, employment support and financial assistance. It also offers inclusive services like Braille materials and sign language interpretation.
DEWA Ash’ir service is an example of how smart technology can be utilised to create a meaningful impact. By prioritising inclusion and accessibility, DEWA guarantees that everyone has equal access to its services. As Dubai positions itself as a global leader in innovation, Ash’ir demonstrates the city’s commitment to ensuring that POD are fully included in all facets of life.
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Keep reading dubizzle’s property blog to learn more about the Ash’ir DEWA initiative.
Image credits: DEWA Official Website
