It wouldn’t be wrong to say that car logos of famous brands are among the most recognisable logos in the world. From the logo of mass-producing brands like Toyota to the logo of a high-end sports car such as Ferrari, a vast majority recognises these emblems across the world. However, not everyone knows the story or meaning behind it.
Usually, car logos are designed with meaningful hidden messages that define the journey of the brand or its mission statement. Today, we will look at some of the most meaningful car logos.
List of Meaningful Car Brand Logos
A powerful logo is not just for marketing purposes, it is there to tell a story or make a statement. They may seem like a simple design, but it takes a lot of creative brainstorming to come up with a simple design that says a lot. Let’s explore some well-known car logos and their meaning.
Toyota
Toyota’s logo is simple yet creative. The logo we see today was created in the year 1990. The design has 2 crossing ellipses, in a larger ellipse. These ellipses define the strong bonding between the manufacturer and customers. Moreover, the logo also represents four letters from the brand name: T, O, Y and A.
Audi
The logo narrates the story of car manufacturer August Hoch. Hoch joined a car manufacturing company and left it after some time to open his own company named ‘Audi’. The company was later merged with four other car manufacturers to develop high-performance cars. Therefore, the simple four rings logo of Audi is well recognised. The four rings in the logo represent the four companies that merged to make the present-day Audi.
Mercedes-Benz
The three-sided star logo of Mercedes has the ability to instantly grab attention. Its sharp edges and chrome surface can attract car enthusiasts almost anywhere in the world. The three corners of stars represent major elements of the earth: air, water and fire. Whereas, a closed circle around it represents the company’s domination in the automobile industry.
BMW
The logo of BMW is a combination of two different elements. The central blue and white colours represent the aeroplane propeller motion, as initially the company was established to manufacture aircrafts. Since Franz Josef Popps was the owner of BMW at the time of its launch, its design is taken from his previous company.
Mitsubishi Motors
The current Mitsubishi logo was designed in 1914 and has since remained unchanged. The logo consists of three diamonds attached in a triangular shape. It represents the name of the company ‘Mitsubishi’ in Japanese. Moreover, the logo also represents the family name of the owner, Yamauchi and Iwasaki. Yamauchi means three teak leaves joined from the centre and Iwasaki means three chestnut leaves in water.
Hyundai
The logo of Hyundai looks like a styled ‘H’ representing the initial of the manufacturer’s name. However, understanding the meaning behind Hyundai logo requires deep understanding. The italicized ‘H’ is actually two people shaking hands. According to the concept, one is the customer and the other is the company representative. This shows the strong relationship of the manufacturer with its customers. Besides, the blue color in the logo symbolizes reliability, excellence and supremacy. The silver represents perfection, sophistication and supremacy.
Porsche
The Porsche logo is a complex one. it is a lesser-known fact about Porsche, that its logo is a combination of different national emblems. It is a combination of the Wuerttemberg state emblem and a jumping horse representing speed. The logo was creatively designed by Porsche’s owner when he was in jail, during World War I.
Chevrolet
The simple emblem of Chevrolet has several theories explaining its design concept. The first one was forwarded by Durant the company owner who states that it was inspired by a symbol he saw on a wallpaper in Paris. However, Durant’s daughter stated that it was designed by himself on the dinner table. The third theory was forwarded by his wife who said he took inspiration from a newspaper ad and designed it. The fourth theory seems quite valid, according to which his bow tie symbol represents the Swedish cross. It was a tribute to Durant’s heritage.
Ferrari
Ferrari is counted among one of the famous Italian car bands with an interesting logo. The prancing stallion of the Ferrari logo is inspired by a pilot named ‘Count Francesco Baracca. He flew fighter jets during WWI and was considered a national hero of Italy. He had a similar logo on his jet, there are different reasons behind why he had that logo on his jet.
- He was recruited in the cavalry regiment.
- His family raises horses on their estate.
- He saw a similar logo on a German pilot’s plane.
Lamborghini
Lamborghini’s angry bull defines the passion, anger and dedication of the company to compete with some of the top car brands in the region. The yellow and black theme is also used to symbolize their excitement.
Bentley
The logo defines the sophistication and luxury of the brand. The tail and wings of a big bird-like Falcon represent the smoothness the car offers. Whereas, the letter ‘B’ is the first initial of the manufacturer’s name.
This was all about the meaningful car logos that are well recognised across the globe. Every car logo has its own story that results in the creation of attractive and innovative logos. The logo which seems to be a symbol or combination of words is actually representing the whole journey and emotion of car manufacturers.
If you are interested in buying a vehicle from one of the afore-mentioned auto manufacturers, browse through these used cars for sale in the UAE.
Stay tuned to UAE’s top auto blog for more information on car emblems.
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