The history of Aston Martin’s logo dates back to more than a century ago. This British automaker Aston Martin, known for its sports and high-end cars was established in 1913. Today, we are going to discover how Aston Martin’s logo has evolved throughout the years since its establishment.
Despite the changes, the Aston Martin logo remains one of the simplest logos in the automotive sector. Aston Martin Company has maintained a lot of the same elements over the years, with only few alterations in colour, angle or font size to make it more appealing.
Let’s walk through the Aston Martin logo history to see how it has changed in all these years.
ASTON MARTIN LOGO MEANING
The latest Aston Martin logo has wings inside a rectangular box with the company’s name incorporated inside just like many auto brands. The logo has wings which is quite a topic for debate. However, the wings in the logo symbolise freedom, purity, quality and speed.
ASTON MARTIN LOGO HISTORY
Dubai police fleets also have Aston Martin car models and the British automaker is also famous for its appearance in spy shows and movies, for instance, Aston Martin is one of the James Bond cars. Despite being popular, the Aston Martin logo is quite simple and elegant with a simple font, colour and design. Let’s give a read to how it has evolved since 1921.
1921- THE FIRST LOGO DESIGN OF ASTON MARTIN
The first logo design was pretty simple with “A” and “M” written inside a golden circle. The simple Aston Martin logo design was a classical one opted by many brands in the 1920s.
1927- THE FIRST EVOLUTION IN ASTON MARTIN LOGO
In 1927, the Aston Martin logo evolved a lot. The new emblem introduced the creation of wings with the company’s name. Aston Martin’s name was connected on the wings with “M” in the centre of the connecting to the “T’s” of Aston and Martin. This bronze coloured logo marked the start of the evolution of Aston Martin logos and had wings where the words ended.
1930- THE CHANGE IN WING DESIGN
The Aston Martin logo designers made a slight change in 1930. The wings in the logo were made more slanted and triangular with its colour changed from bronze to silver.
1932- THE MODERN STYLE OF ASTON MARTIN LOGO
This year turned out to be an important one in the journey of Aston Martin logos. The shape of the Aston Martin wings evolved into simpler, straighter and modern. The words on the logo also became elegant and appeared in a small black rectangle inside the gold-coloured emblem.
1939- THE COLOUR CHANGE
In 1939, Aston Martin owners decided to change the colour from gold to silver. There was also slight refinement in the logo design.
1950- THE NEW OWNER OF THE COMPANY
The Aston Martin logo changed as the new owner David Brown stepped in. This logo had a 3D wing shape and appeared like a car grill. Moreover, the logo design had the name of the owner ‘David Brown’ above the brand name inside a rectangle.
In 1950, the designers again switched the colour of the logo into silver and black. In 1971, the same logo colour was changed to golden giving it a premium touch.
1972- ANOTHER CHANGE IN OWNERSHIP
In 1972, another major change happened in the history of Aston Martin company as Company Developments Limited purchased and acquired the ownership of Aston Martin.
David Brown’s name was removed from the logo and the colour palette also changed that year. This logo had a light greyish background of the wings with gold outlines.
1984- THE MODERN LOGO
In 1984, the owners decided to redesign the logo. This time around the basis was set and the wing design was more sophisticated and elegant. The old colour palette returned that is silver, grey and black colours. The letters in the rectangular box were slightly narrowed in this new design.
2003- THE REFINEMENT OF ICONIC LOGO
The 2003 design of the logo was similar to the one in 1984. The designers made a few refinements, that is the change in colours. This logo is the present one with a black outline of wings and deep greenish-grey colour. The font colour of Aston Martin is white placed inside the rectangle.
You can have a look at how designers made slight changes to the Aston Martin car logo and still kept it a minimalist design. The logo had a simple font and colour palette which remained the same throughout the years. If you are a fan of this British auto brand, you can buy the pre-owned Aston Martin in the UAE. Moreover, you can have a look at other used cars for sale in the UAE, too.
Stay tuned to the UAE’s top auto blog for more information on automotive brands, makes and models.
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