Rolls-Royce has established itself as one of the most prestigious luxury car makes in the world. This British make has remained highly popular among the rich and wealthy. Rolls-Royce is not only synonyms to luxury, it redefines it with the launch of every model series. The brand promises the ultimate opulence and exclusive craftsmanship by still following the century-old peculiar car manufacturing practices.
In this guide, we will unfold the Rolls-Royce history in detail.
History of Rolls-Royce
Rolls-Royce company history clearly elaborates the intention of the brand to serve a niche market of elites and royals. Therefore, the brand has always focused on creating a landmark vehicle. Whether it is a trend of unique nomenclature or hand-finished vehicles. The Rolls-Royce was initiated by Charles Rolls and Henry Royce in 1884 in Manchester, UK. A handful of people are aware of the fact that the company was started as an engine manufacturer. Let’s discuss the journey of Rolls-Royce in more detail.
1904 to 1920
Following the success of engines, the company started working on automobiles and launched its first vehicle in the year 1904. The brand officially entered the market with the launch of its model series “Silver Ghost” in 1906. The car was powered by a six-cylinder engine that marks its distinguished position. The car was named as the world’s best car within one year of its launching in the market. Claude Johnson was appointed as the managing director of the Rolls-Royce automobiles. He is known for establishing the brand reputation and market of Rolls-Royce all across the globe.
1920 to 1944
The successful model series of Silver Ghost was followed by Rolls-Royce Phantom launched in 1925. The new Phantom model series was equipped with a pushrod OHV engine that was able to produce 50 hp. The model series was a huge success and therefore Phantom II was also launched in the year 1929. Other than the engine, the major reason for their popularity was customization. The car body was built by coachbuilders, who provided a wide range of body designs and interior options were provided to consumers including a convertible sedan also. Whereas, the Rolls-Royce Phantom III that was released in the late 1930s was equipped with a V12 engine. This vehicle broke many previous records and ultimately became an exemplary automobile of that time.
1945 to 1960
By that time, Rolls-Royce became the ultimate luxury vehicle used by Royals and heads of states all across the globe. Her Royal Highness Queen Elizabeth, princess at that time, recieved Rolls-Royce Phantom IV in the 1950s. It is one of the most exclusively built vehicles of Rolls-Royce, only 18 pieces of Phantom IV were customisable built for the Royals. However, to cope with the great depression and shifting market dynamics, Rolls-Royce also produced model series like Silver Wraith and Silver Dawn. These model series contain V8 engines and were manufactured from a standard steel body that makes them lighter and faster.
1960 to 1990
The Silver Cloud model series of Rolls-Royce was equipped with every facility to cope with the modernizing automobile standards. The body was manufactured from aluminium alloy to reduce the weight of the vehicle. Whereas, the four-speed automatic transmission system was powered by a modern more efficient V6 engine. Hydraulic assist brakes, wider wheelbase, and power steering mark Silver Cloud’s distinguished position.
The Silver Shadow I was launched in 1965 and Silver Shadow II was launched in 1977. In Rolls-Royce history, these two models are the most produced vehicles. The major reason for this was the domestication of vehicles. These vehicles contain a smaller wheelbase and a 6.2-litre V8 engine and four-speed automatic transmission. To ensure luxury, a self-levelling air suspension system, disc brakes and independent rear axle were installed. The Phantom V was also a part of this regime.
1990 to 2010
BMW acquired Rolls-Royce after purchasing the trademark of Rolls-Royce’s emblem and grille. The brand became a subsidiary of BMW and was functional under their administration. The new vehicles were equipped with advanced safety features and a premium quality interior. To maintain elegance and exclusivity, Rolls-Royce started using bull’s leather in the interior. These bulls are specially bred in the higher altitude areas of Europe. Despite the wide adaptation of robots for the manufacturing of automobiles, Rolls-Royce still prefers humans for the final finishing of the vehicles.
2010 to Present
Rolls-Royce is focused on creating more energy-efficient and powerful engines. The modern model series are often using V12 and V16 engines. The Phantom 102 Ex was the experimental electric model by Rolls-Royce. It contains twin electric motors and large lithium-ion batteries to power rear wheels. Vegetable-dyed leather and nanoparticle reflective exterior paints are also used to reduce the carbon footprint of vehicles. For the future, Rolls-Royce is completely focused on creating electric vehicles. The vehicles will be the epitome of luxury and efficiency.
This was Rolls-Royce’s history and its journey of becoming the world’s most renowned car manufacturer. Every model is designed keeping in mind even minute details. Thus, each model has its own identification and prestige in the automobile industry. If you are interested in these ultra-luxury vehicles, browse through these used Rolls-Royce for sale in the UAE.
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