Range Rover has introduced a new secondary emblem featuring two mirrored ‘R’s. This does not replace the well-known RANGE ROVER wordmark seen on the bonnet and tailgate of its vehicles. Instead, the Range Rover new logo is designed as a compact alternative for spaces where the full script is not practical, such as merchandise and digital platforms.
The introduction of the ‘Two R’s is part of JLR’s (Jaguar Land Rover) House of Brands strategy, which positions Range Rover as a standalone luxury brand alongside Defender, Discovery and Jaguar.
Evolution and Launch of the Range Rover Logo
JLR has unveiled a new emblem for the Range Rover brand as it prepares to launch its first fully electric model. The emblem was first shown to investors in 2025, marking a major step in the brand’s identity update. The new RR emblem is a practical follow-on: a compact brand marker that signals Range Rover’s luxury positioning without always spelling out all 10 letters.
Since the original logo was introduced in 1970, Range Rover’s identity was tied to the green oval Land Rover badge with white lettering, a symbol of both off-road strength and luxury craftsmanship. While this badge remains a key part of Range Rover’s heritage, changing design trends and digital needs have prompted the brand to adopt a more adaptable identity.
This move aligns with Jaguar Land Rover’s broader strategy. In 2023, the company updated its corporate identity to JLR and formally adopted a ‘House of Brands’ approach, giving individual brands like Range Rover more flexibility in their visual identities. The new emblem introduces two mirrored ‘R’s in a minimalist, wide-set font, created specifically for Range Rover.
Design and Key Features of the New ‘RR’ Emblem
The new emblem features two ‘R’s in a simple sans-serif font, stacked vertically in opposite directions. Together, they create a balanced, rectangular form with a minimal and precise look. The Range Rover logo 2025 key features include:
- Practicality: Works effectively on smaller surfaces where the full wordmark cannot be applied.
- Adaptability: Can function as a standalone emblem or be repeated to form a distinctive pattern.
- Versatility: The pattern can be extended across interiors, event branding, packaging or limited-edition products.
Where the New Logo Will Be Used
The redesigned Range Rover emblem is not meant for the main exterior branding of the vehicles. Instead, it will appear in secondary placements, such as:
- Merch and lifestyle products, including apparel, luggage and accessories
- Event branding such as arches, invites, wristbands and VIP zones.
- Digital platforms like apps, dashboards and in-car software
- Patterned textures such as potential interior trims, speaker grilles and packaging.
The flexibility of this emblem ensures Range Rover stays relevant in both physical and digital spaces, echoing the adaptability that has always been part of Land Rover’s DNA. Interestingly, one of the facts about Land Rover is how the brand has consistently updated its identity to stay in line with new technology and design trends.
The ‘Two R’s vs Rolls-Royce’s ‘RR’
One common question is whether this new emblem creates confusion with Rolls-Royce’s iconic interlocking ‘RR’. The answer is no.
- Rolls-Royce uses interlocking serifed letters with a long-established design heritage.
- Range Rover’s new emblem is stacked and mirrored, using a sans-serif design.
- The Range Rover ‘RR’ is a secondary emblem, not the main bonnet or tailgate badge.
This means the intent, design style and application of both emblems are distinct.
FAQs
What does the new Range Rover logo look like?
The new logo features two ‘R’s in a clean, sans-serif font. They are stacked vertically in opposite directions, forming a minimal, rectangular design.
Why does the new Range Rover logo have two Rs?
The two Rs represent the initials of Range Rover. The mirrored, stacked design creates a compact brand marker that works in spaces where the full script does not fit.
When did Range Rover introduce the new logo?
It is a secondary logo that was officially revealed in 2025 during JLR’s brand identity rollout and investor presentation.
Where can I buy Range Rovers in the UAE?
Range Rover vehicles are available through authorised Land Rover showrooms across the UAE. In addition to new models, buyers can also find a wide selection of used Range Rovers for sale in the UAE on dubizzle.
Is this the first new logo in Range Rover history?
Yes, this is the first bespoke emblem introduced since Range Rover’s launch in 1970.
Range Rover is preparing to launch its first fully electric vehicle and the new emblem supports this shift. The compact design is well-suited for digital-first environments, including apps, user interfaces and software-driven cabins.
For those interested in experiencing the brand’s latest models, you can explore a wide selection of new Range Rovers for sale in the UAE.
Stay tuned to dubizzle’s auto blog for the latest car news, updates and insights from the automotive world.
Cover Image Credits: Shutterstock Contributor | 123.kiks
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