When you hear of legendary and luxury SUVs, Land Rover holds the ground. Known for its iconic car models such as Defender, Discovery and Range Rover, the Land Rover is a testament to off-road adventure and exploration. Alongside its rugged, bold and sleek exteriors, one thing that remained consistent is the Land Rover’s logo.
From the brand’s dawn, the Land Rover logo has remained simple – with no complex images or abstract elements. The Land Rover logo’s history features a simple design representing the rigour, practicality and predominant design similar to its SUVs.
Let’s go through the complete history of the Land Rover logo and its meaning.
Land Rover Logo Meaning and History
The visual identity of the brand is as important as the product. Throughout the Land Rover’s history, car enthusiasts have witnessed a solid and consistent design of cars. And the same goes for its visual representation.
In the Land Rover logo’s history, it represents a simple design with its name visible. The green colour in the current logo depicts nature. Its name and zigzag line refers to its above-and-beyond performance on different off-road terrains and on-road drive.
With its impactful meaning, the Land Rover logo’s history holds a minimalistic brand identity. Let’s revisit the timeline and learn more about the history of the Land Rover logo.
1948 to 1960: Debut
When Land Rover’s history began in 1948, the name of the company was inscribed in a grey oval. The first line represented Land and Rover on the second line. Besides, a zigzag line combines both words. This logo in the Land Rover’s history indicates the brand’s origin in Solihull, Warwickshire and England.
1960 to 1968: An Emblem Without Oval
It was the only visual representation in the Land Rover logo’s history that did not have an oval shape. It was a rectangle with rounded edges. The company’s name was inscribed in a single line with a dash in between. At the left top and right bottom, one can find two small but bold dots – like screw-holes. The logo was black with a silver font colour.
1968 to 1978: Black and Yellow Logo
In 1968, the company updated the logo. The logo was in black and yellow. The oval shape was in black with Land Rover written in two lines with a yellow font colour. Leaving the trademark name, this representation in the Land Rover logo’s history remained for ten years. Additionally, the logo had a small zigzag line divided into two.
1978 to 1986: Minimal Colour Changes
The colour palette changed from black to emerald green and light yellow (cornsilk) colour. The background colour of the oval was green, and the brand’s name was written in yellow. This marked the beginning of the modern age in the Land Rover logo’s history. Besides, double edging started during this period.
1986 to Present: The Modern Logo
In the Land Rover car’s logo history, this new logo introduced in 1986 made rounds. The green oval shape inscribed with Land Rover in two lines represented the strong and thorough brand’s image. Moreover, the logo designers used three-line contours to give a three-dimensional design to the logo.
The oval has a green gradient. Meanwhile, the font has a silver gradient, going from white to graphite. The outline of the oval is also a silver gradient alongside another oval shape of the same colour.
During this period, another logo was approved. This logo was similar to the one introduced in 1978. It was more two-dimensional. The oval’s outline was silver gradient with a cornsilk-coloured double edging. From left to right, the green colour gradient in the oval went from light to dark.
Land Rover Logo Font and Colour
It’s a fact about Land Rover that the brand’s logo has remained consistent throughout its history like its SUV performance. The oval shape with double edging and Land Rover written in two lines connected with a zigzag line is the brand’s official image. Furthermore, the logo’s font is Gill Sans Bold Italic typeface. While the type and shape have remained unchanged, the following colours have been used till today in the history of the Land Rover logo.
- Spanish Green
- Evergreen
- Cornsilk
- Platinum
- Aluminium
FAQs
What Does the Land Rover Logo Mean?
The green colour represents nature. Meanwhile, a zigzag line depicts the two sides of driving: on and off-road. This logo fits completely to the Land Rover’s family of SUVs, which provide exceptional on-road and powerful off-road performance.
Who Owns Land Rover?
In 2008, Tata Motors acquired Land Rover and Jaguar. A new brand identity was born called Jaguar Land Rover. In 2023, the brand received a new corporate identity. Its new name is JLR. You can find out more about the world’s renowned automotive brands and who owns what.
Land Rover Logo’s history remained consistent, just like the brand’s SUVs. If you are a fan of this brand, you can explore new or used Land Rovers for sale in the UAE.
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