Mazda’s KODO Design Philosophy
Mazda always considers cars more than a means of transport. They believe that cars are the lifelong partners of their customers. The Mazda KODO car design philosophy also supports its aim of providing reliable and attractive vehicles to consumers. The design of all the Mazda car models is influenced by this design philosophy.
In this guide, we will provide you with complete details about Mazda KODO design, its meaning and uniqueness.
Mazda Design Philosophy
KODO Mazda “Soul of Motion” means a vehicle design that provides a sense of motion even when it is stationary. This design philosophy allows designers to create a car model that is aerodynamic, sleek and stylish. However, every design should be unique yet complies with the basic design laws of the automotive industry. Let’s discuss the Mazda KODO design language and its meaning in more detail.
Purpose of Mazda KODO Design
The core purpose of using this design philosophy is to breathe life into a car. Mazda wanted to design cars that become part of the user’s lifestyle. These cars must be free from additional elements and openings on the interior and exterior body. The elimination of additional elements makes the car look more spacious and attractive. Moreover, the company claims to train their artists by the process of “Takumi”. This process enables them to design a vehicle that is precise and perfectly fits the market needs. The following paragraphs will explain the uniqueness of Mazda KODO design.
What makes Mazda’s KODO Design so Unique?
With a focus on dynamics, aesthetics and emotion-driven design, Mazda aims to launch cars with long-lasting impressions. Mazda’s KODO design also facilitates them in car assembling by reducing technical glitches and processing errors. Here we have listed some of the reasons that define the uniqueness of this design philosophy.
Mazda uses extreme craftsmanship to build a relationship between car and driver. A team of experts hand-pick every material that will be used in the car’s interior. This step is termed exploratory preparation in the car designing process. The selection of items on the basis of feelings provides an attractive and welcoming car interior.
Clay 3D Models
Every design is first made out of clay. It is an old technique of making designs that is still persistent at Mazda. A sketcher first prepares the sketch of a car model, then that sketch is used to make clay models. The purpose of using this centuries-old clay technique is to highlight every detail of the model. The model enables manufacturers to understand the twists, turns and exterior of the car. Due to this additional process of KODO design, the end results are precisely similar to the imagined car model.
The fabrication of the selected interior items is a quality process. In this process, the car parts visible to occupants are fabricated by hand. This is to make sure that car models are pinpoint perfect and free from errors. Many designs are revised in this process to ensure car interior protection.
The Mazda KODO design process is not complete without the appropriate paint selection. During this step, the paint experts work together to come up with the most contrasting colours. Their preference is to provide a colour that reflects the dedication of the manufacturers. The additional layers are also included to reduce car paint damage. So far, Soul red, machine grey and crystalline metallic are the major achievements of this process. The technology used for mix and match of paints is known as Takuminuri.
If you are interested in utilizing the useful features, you can browse through these used Mazda for sale in the UAE.
This was all about the Mazda KODO design. The design philosophy used by Mazda supports them in making market-competitive vehicles. The vehicles are equipped with the latest technologies and attractive exterior. If you are interested in driving any of these models, browse through these used cars for sale in the UAE. We have also enlisted some of the considerable Mazda car models.
Stay tuned to UAE’s top auto blog for more information on car design philosophies.