Kia Motors is a known auto brand and South Korea’s second-largest automaker. The company also provides auto parts to different countries around the globe. Kia’s success story is one of the most interesting ones in the industry. It has emerged as a popular brand in an industry dominated by European and Japanese giants that have been around for over a century.
Let’s get to know some more interesting facts about Kia motors.
9 Interesting Kia Motor Car Facts
It is impossible to not spot a Kia driving down urban city roads. The cars manufactured by Kia are known to be safe, reliable, efficient and prominent auto features preferred by drivers. Here are some interesting facts about Kia motors.
1. KIA is a Subsidiary of Hyundai
Kia Motors is a subsidiary of Hyundai, the fourth-largest automaker in the world.
2. KIA is Famous for being South Korea’s Oldest Car Manufacturer
Kia Motors came into existence on December 11, 1944, when Korea was still under Japanese rule during the Second World War. The company started off by manufacturing motorcycles and bicycles. Then in the 70s, KIA launched its very own line of cars and trucks.
3. KIA Has the Largest Car Assembly Factory
The world’s largest car assembly factory located in South Korea is owned by Kia Motors. Moreover, the company’s manufacturing plant located in Hwasung produces 114 cars in an hour!
4. KIA Made Military Vehicles for South Korea
The South Korean government assigned Kia the responsibility to manufacture vehicles for the armed forces. The company completed the project and delivered military-grade vehicles to the South Korean army in 1976. At present, Kia is producing and designing a Kaiser Jeep M7-15-type vehicle.
5. KIA’s Branding is About Movement and Inspiration
The Slogan of Kia motors is “Movement that inspires.” Another interesting fact about Kia Motors is that their branding is mostly focused on their core beliefs that are: spirited, human-river and challenger. The company aims to provide a unique experience to its customers keeping its core believes in consideration.
6. KIA is Focused on the European Automobile Market
Among the many interesting facts about Kia motors, its focus on the European automobile market since 2005 is quite popular.
To enhance its growth in the region, Kia motors hired German car designer Peter Schreyer. This isn’t just any designer, his famous creations happen to be the Audi TT and he was also affiliated with Volkswagen. The Chief Design Officer of Kia motors Peter Schreyer is responsible for the total overhaul of Kia’s stylish range of cars.
7. KIA Has a Unique Design Philosophy
Kia cars are known for state-of-art-interior, ergonomic design and the latest technological innovations. Kia motors new design philosophy is “Opposites United.” The company uses concepts of contrast and disruption to create beautiful designs. For instance, the design for Kia Sportage is bold and contemporary, inspired by both modernity and nature.
8. KIA is a Term from Sino-Korean Language
The term “Kia” originated from the Sino-Korean characters where ‘Ki’ means to come out and ‘a’ stands for East) Asia. Combined, Kia is translated to “one, that comes out of the east”.
9. KIA Won Many Prominent Awards
Kia motors have received many prominent awards for fuel efficiency, manufacturing and engineering, safety and other key areas in the automotive industry. Kia was acknowledged as the “highest-ranked mass-market brand” in J.D. Power’s Initial Quality Study (IQS)” for four consecutive years.
The car manufacturer also earned the title of the “Best Global Brand” for six straight years. Moreover, Kia also made it to the list of the “Ten Most Awarded Brands for 2017” by Kelley Blue Book among other vehicles for exceeding in the areas of reliability, innovation, comfort, capability and value.
Those were some of the most interesting facts about Kia motors.
If you wish to buy a Kia car, here is a list of used Kia motors for sale in the UAE.
Stay tuned for more information on car facts, car autonomy and car maintenance.
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