Ferrari is a globally recognised premium auto brand that specialises in manufacturing luxury sports cars. Given its popularity among motorists around the world, Ferrari offers its customers an array of options to personalise their favourite model according to their taste and personality. This Italian car brand has taken customisation to the next level by introducing Ferrari car personalisation programmes.
Today, we are going to take a look at the programmes that are currently offered to personalise your own Ferrari. Through these programmes, you can tailor every minor detail of your Ferrari.
Without further ado, let’s dive into the details of the Ferrari car personalisation programme.
List of the Ferrari Car Personalisation Programmes
Ferrari is one of the famous Italian car brands that offers personalisation programmes to create a car model that matches their taste and personality. Let’s find out about the options Ferrari customers have:
Ferrari is offering customisation and personalisation of its models to their customers since the late 1940s and early 1950s when it launched its first models. Ferrari car owners had the option to choose the woods, leather, colours, fabric and every finish. The option to personalise your own Ferrari is still available, but the process is more structured.
Here discussed in detail are the various programmes, which you can choose to personalise your own Ferrari:
CAR CONFIGURATOR TOOL
Using the car configurator tool you can build your own Ferrari. The Ferrari configurator tool is available online offering the option to view live configuration settings in 2D photorealism experience (featuring high-definition images) or 3D interactive configuration experience. There is a list of Ferrari car models available on the official Ferrari configurator website, select the model and start building your own.
With the help of the configurator tool, you can personalise the paintwork, wheels and callipers, exhaust pipes, interior colours, interior details and carpets.
You can save the configuration online, send it to the dealer or download the brochure of your chosen specifications for the Ferrari model. Besides, you can also book your personal configuration sessions with Ferrari’s official dealer. Also, to finalise your selected configuration in the model you are interested to buy, contact Ferrari’s official dealer.
FERRARI TAILOR-MADE
Ferrari Tailor-Made is an exclusive personalisation programme through which you can create a Ferrari vehicle that depicts your personality. This tailor-made programme continues the tradition of customisation that Ferrari introduced with the launch of its first models. Today as well, highly passionate Ferrari customers have the choice to create a unique masterpiece with an unlimited choice of colours, materials and workmanship.
However, the Ferrari Tailor-Made programme is open to a certain number of buyers. The Ferrari customers choosing a tailor-made programme are assigned a dedicated designer along with a team of experts. In this Ferrari car personalisation programme, you need to visit the Maranello facility in Shanghai or the New York facility’s design studios.
Here, Ferrari customers can select the materials by checking the materials themselves. The designer assists them by interpreting their configuration suggestions. Moreover, a real-time preview of the Ferrari model with its chosen configurations is shown to the customers before finalizing.
THE FERRARI TAILOR-MADE COLLECTIONS
Ferrari customers who opt for Ferrari’s tailormade programme can take inspiration from their three collections, i.e. Scuderia, Classica and Inedita. They have the option to customise elements similar to one or more of the three collections, according to their preference. Customers can create an extremely exclusive Ferrari model of their own by taking inspiration from the range of classy and up-to-date materials.
FEATURES OF FERRARI TAILOR-MADE
SCUDERIA
Taking inspiration from the Scuderia collection helps customers to create a sporty and high-performance Ferrari model of their own. The collection includes suede, rubberized leathers to alcantara, matte and ultralight metals, carbon fibre and sports fabric and microfiber, satin-finish and microfibre.
CLASSICA
Customers interested in adding a modern feel or urbane retro elements in their Ferrari model can opt for the Classica collection. The collection includes pastel colour, vintage and fine leathers and chrome elements. Also, some of the areas in the passenger compartment are specially treated to boost the exteriors.
INEDITA
Those customers who have a taste for vibrant colours can go for the Inedita collection. This collection comes with a wide range of modern and new materials. All the new materials are approved for use. This includes leathers in vibrant colours, technical fabrics, fashion textiles and more.
FERRARI CUSTOM SPECIFICATIONS PROGRAMME SPECIAL EQUIPMENT
The Custom Specifications programme offers a brochure with multiple customisation proposals to the customers interested in Ferrari car personalisation. These proposals offer configuration suggestions for the interior, exterior and catalogue.
The configuration suggestions in the proposals are according to the Ferrari Style validation. This ensures that the customisation will not affect the car’s aesthetic, safety, mechanics, reliability and type approval.
Moreover, in order to build your own Ferrari, you can request the team to perform an economic and technical evaluation for a model specification not included in the Customisation Specifications programme. The request will be approved only if it complies with Ferrari style standards and if it does not affect the factors mentioned above.
This was all about the Ferrari car personalisation programme. If you are interested to personalise your own Ferrari in the UAE, you can head to Ferrari’s official dealers for consultation. Their official dealers are Al Tayer Motors LLC in Dubai and Premier Motors LLC in Abu Dhabi. For more information about the personalisation programme, you can contact the dealers via the following mediums:
Al Tayer Motors LLC
Contact number: +971-4-4012800
Email: contactcentre@altayer-motors.com
Premier Motors LLC
Contact number: +971-2-4935000
If you are impressed with the car personalisation option the brand offers or by the interesting Ferrari facts, then you may head to its official dealers’ showrooms to buy a brand new model:
Al Tayer Motors LLC Showroom Address: Sheikh Zayed Road, Al Manara, 7310, AE
Timings: 8:00 am to 8:00 pm, Sunday to Friday | Saturday closed
Premier Motors LLC Showroom Address: 35660 Sheikh Zayed the First St., 35660, AE
Timings: 8:00 am to 8:00 pm, Sunday to Friday | Saturday closed
Ferrari fans can also opt to buy a used Ferrari car sale in the UAE that fit in their requirements and budget.
Stay tuned to the UAE’s popular auto blog for more on different car brands, their new model launches, car histories and a lot more.
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