Daimler-Motoren-Gesellschaft and Mercedes & Cie were two top-tier automotive brands of the 19th century founded in 1899 and 1883 respectively. Both brands are equally credited for being pioneers of combustion engine-powered vehicles. After operating successfully for years, Daimler and Mercedes & Cie were merged in 1926 resulting in the formation of a new brand Daimler-Benz AG.
The journey of mergers and acquisitions continued and today Daimler-AG owns eight automotive brands. This makes Daimler-AG the largest manufacturer of luxury vehicles and commercial trucks.
Let’s take a closer look at all the Daimler-AG brands that are available in the market.
Daimler-AG Subsidiaries
Here is the list of all the brands owned by Daimler-AG.
Mercedes-Benz
Mercedes is a German automotive brand founded by Karl Benz in 1883 and later acquired by Daimler in 1926. Despite being a subsidiary, Mercedes-Benz creates its one impression on the market by rolling off luxury vehicles equipped with technologically advanced features. The most interesting fact about Mercedes-Benz is that it is credited for introducing the automotive industry with many technological features.
The most popular series of Mercedes-Benz includes A, B, C, E, G, M, S and X-Class. Moreover, Mercedes-Benz also launched its electric car series under the name of EQ. Apart from these cars, Mercedes-Benz also manufactures commercial vehicles. You can browse through these used Mercedes-Benz cars for sale in the UAE and purchase your own exclusive vehicle.
Mercedes-AMG
AMG was founded by two engineers Hans Werner Aufrecht and Erhard Melcher in 1967. The journey of the company was started by manufacturing high-power engines for luxury vehicles including Mercedes-Benz E-Class. Technological advancements and the usage of modern engineering solutions mark a distinct position of AMG in the luxury car market.
The brand was completely acquired by Mercedes in 2005. Mercedes continued to use the AMG nameplate for manufacturing exclusive model series. Today, the Mercedes-AMG vehicle lineup includes ultra-luxury and premium-class models.
Mercedes-Maybach
Maybach dates back to the 1900s. It was originally founded by Wilhelm Maybach. The first Maybach vehicle W, designed by Karl Maybach, was a huge success at that time. The W1 was perfectly engineered and featured advanced technology like a high-speed gearbox, making it the first choice of Royalty and noblemen. If you are also interested in driving this luxury vehicle, browse through these used Mercedes-Maybach for sale in the UAE to purchase your own luxury Maybach.
Mercedes-Maybach history continued its legacy and still manufactured vehicles for many countries used by the head of the states. However, due to its exclusive lineup, the brand faced slow sales growth and was acquired by Daimler-AG in 2015.
FUSO
FUSO is a Daimler-AG-owned heavy-duty vehicle manufacturer. The brand was the brainchild of the Japanese automobile brand Mitsubishi. Mitsubishi established the brand in 1932 and gradually expanded it into the international market. In 2006, more than 80% of the FUSO shares were sold out to Daimler-AG and it became a subsidiary of Daimler-AG Trucks.
Western Star
Western Star is another heavy-duty Daimler brand. The company started back in 1967 and specialised in manufacturing heavy vehicles for logging and oil fields. This makes Western one of the most trusted and durable truck manufacturers.
Daimler-AG acquired Western Truck in 2000. After its acquisition, Western Trucks manufactured the ultimate Class 8 truck series.
Smart
Smart is an automotive brand focused on small electric cars suitable for metropolitan cities. The brand was created in 1994 with the cooperation of Daimler-AG and Swatch. Later in 2006, Smart was completely acquired by Daimler-AG.
Freightliner
Freightliner is a century-old brand that was started by a US-based trucker Leland James. Before Freightliner, trucks were made from metals which increased the weight of the truck and reduced its driveability. James came up with the idea of making truck bodies from aluminium. The experiment was successful and James initiated his own truck manufacturing company.
After leading the industry with innovation, Freightliner was finally acquired by Daimler-AG in 1981.
Bharat Benz
BharatBenz started manufacturing trucks and buses for the Indian market in 2012. The brand offers a wide range of heavy-duty vehicles running from 10 tonnes to 55 tonnes. The brand is appreciated for rolling off durable trucks equipped with safety features.
Initially, BharatBenz was a joint venture between Daimler-AG and Hero Group. However, Hero Group later backed off from the project and Daimler-AG launched the project independently.
Setra
Setra is a commercial and heavy-duty vehicle manufacturer. The company launched its first multi-purpose coach in 1910, which was well-received by the customers. The bus was built on truck chassis and featured a Cardan shaft drive. It was a revolutionary feature at that time and has completely changed the heavy vehicle industry.
Since then, each model unveiled by Setra has been equipped with an advanced and revolutionary feature. Setra was acquired by Daimler-AG in 1995 and now manufactures trucks and buses in collaboration with the brand.
Thomas Built
Thomas Built started its journey from North Carolina, USA in 1916. During its early days. Thomas Built was manufacturing street cars for conventional use. In 1936, the brand ceased the production of conventional cars and started working on school buses. After successfully manufacturing school buses, Thomas gradually entered the mass transit market in the 1980s.
Freightliner acquired Thomas Built in 1998, and since then, it is a Daimler-AG-owned subsidiary. Thomas continued its operation, and in 2011, it became the first school manufacturing company to achieve zero-waste-to-landfill operations.
These were the complete details regarding all the Daimler-AG brands. Daimler is known for its luxury vehicle lineup. Along with this, the brand also owns leading truck and bus manufacturers. All the brands under the umbrella of Daimler unveiled vehicles equipped with core Daimler features. If you are also interested in availing of these features, here are the myriad of used cars for sale in the UAE from where you can purchase any Daimler car of your choice.
Stay tuned to UAE’s top auto blog for more information on Daimler-AG automotive brands.
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