With a history that dates back more than a century ago, Chevrolet is a name that speaks for itself. Also called ‘Chevy’, the brand is hailed for rolling out models exhibiting high-tech features and appealing designs. Moreover, this General Motors-owned brand offers car models, from SUVs to muscle cars, for all types of consumers.
Not just the brand, but the logo of Chevrolet behold a rich history as well. Over the years, the Chevrolet logo has shown the power of a simple design to influence a brand’s image. Many changes to the bowtie logo have come and gone over the years, however, the original shape remains unchanged.
Let’s take a look at the Chevrolet logo’s history over the years.
CHEVROLET LOGO MEANING
A lesser-known fact about Chevrolet is that the origin of its logo has three different theories. The popular and most accepted theory is that the logo was introduced by the brand’s co-founder William C. Durant. The hotel wallpaper inspired the iconic bowtie logo in a French hotel.
The logo represents the strength and opulence of the Chevy vehicles. The evolution of the bowtie resonates with the Chevrolet tagline ‘Find New Roads’. It embraces the brand’s constant drive towards innovation. Also, the GM-owned brand has one of the longest-standing logos in the history of the automotive world.
Here’s how this iconic logo has changed through the years.
CHEVROLET LOGO OVER THE YEARS
Let’s revisit the journey of one of the recognisable American car brand logos. The evolution depicts the brand’s core values and heritage that the bowtie logo represents.
These are the details of the Chevrolet logo history.
1911-1914
The first logo of the brand was a simple one. It was the signature-style wordmark of the brand’s co-founder, Louis Chevrolet. It had a bold typeface.
1914-1934
The initial bowtie design was introduced. It followed the colour themes of blue and white with gold lettering of the bold Serif font. The wordmark was placed horizontally in the middle of the bowtie in bold font. This gave the logo a luxurious and elegant look.
1934-1940
The Chevrolet logo was redesigned in 1934. The colours were changed to monochrome. The typeface became more modern with Sans-serif font. It gave the design a masculine and stronger look.
1940-1945
For a short period in the 1940s, Chevrolet opted for a simple logo with no additional graphics. The bowtie symbol was removed, leaving behind an elegant wordmark in a Serif font. The ‘V’ in the middle was stylised as a victory sign.
1940-1950
The colour palette was retrieved to blue and gold. However, the royal blue became more vibrant and the gold outline was made thicker. The Sans-serif font in white colour made an appealing contrast with the bright background of the bowtie.
1950-1964
Chevrolet once again experimented with the logo colour scheme, this time with red and white. The design now consisted of a white bowtie with a rounded red background. The font went back to the Serif structure.
1964-1976
The 1960s saw a minimalist Chevy logo. The red background was replaced with a thin bowtie outline. The Chevrolet logo was redesigned with a wordmark that became more italicised and bold in a Sans-serif font.
1976-1988
In 1976, the logo outline was switched to a thin white frame with blue surrounding the inside and outside. It also depicted a soft black shadow. The wordmark became smaller and more centred.
1988-2002
The wordmark was removed from the bowtie for the 1988 Chevrolet logo redesign. It was placed underneath the blue-lined bowtie in bold red lettering.
1994-2001
In 1994, a three-dimensional version of the emblem was executed. With a glossy blue surface and silver framing, the ‘Genuine Chevrolet’ was written in a Serif font.
2001-2002
The logo was made more confident with a white contour. The bowtie outline was made three-dimensional in metallic dark red.
2002-2010
In 2002, the gold bowtie became Chevrolet’s visual identity. It represented continued growth and the strength of the brand. With a robust metallic design, it became one of the most-recognised car emblems across the globe.
2010-2013
For the 2010 logo redesign, a textured pattern was added to the gold colour. The silver framing was made bolder. The wordmark was placed beneath the bowtie in narrow lettering, making the design dynamic.
2013-PRESENT
Today, the Chevrolet new logo is a textured golden bowtie with a sleek chrome border. The logo represents the luxury and strength of the Chevy models. Moreover, the wordmark is occasionally used under the bowtie in white or black.
Throughout the years, the Chevrolet logo history has undergone many iterations. With a memorable evolution of the brand, this meaningful car logo has added to the insights of Chevy products.
Therefore, if you are interested in Chevy vehicles and want to add them to your collection, you can sift through these used Chevrolet cars in the UAE. To buy a new Chevrolet vehicle, you can also visit any of the Chevrolet showrooms in the UAE.
Stay connected to dubizzle’s Auto blog to know more about famous car logos and their evolution.
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