Bugatti is a known French car brand. Ettore Bugatti, the founder of Bugatti auto manufacturers wanted the logo for his logo to stand out, be easily identifiable, meaningful and symbolise what his cars meant. Let’s go through the details of the Bugatti logo, the history behind it and its meaning.
Who Designed the Bugatti Logo
Ettore Bugatti, a constructor and Italian-born artist, wanted to express power, speed, quality, beauty and technicality through his car company’s logo. He hired his father Carlo Bugatti – an influential designer and artist to design the Bugatti Logo. Carlo knew what his son wanted from the car company’s logo and he made the perfect logo for his son’s auto company.
As Bugatti history has it, Carlo designed the logo interestingly.
The First Step – The Emblem
As the first step, Carlo designed the company’s emblem with the letters ‘EB’ (Ettore Bugatti’s initials). Carlo designed an eye-catchy emblem where both the letters were conjoined and the letter ‘E’ was written in reverse. This emblem, later on, became an important aspect of the Bugatti logo.
The Second Step – The Bugatti Logo and its Meaning
The logo of Bugatti is oval-shaped, the word Bugatti is written in the centre of the oval and it’s topped with the company’s emblem. The emblem is deep red in colour. This colour was selected for a number of reasons.
First, red is a bold colour that stands out and keeps the brand noticeable. Second, the deep red colour is associated with many aspects that Bugatti wanted his brand to narrate such as speed, power and passion.
As for the outer edge, the oval is lined with grey with sixty holes punched in it to show the red that lies beneath. If you’re wondering about the Bugatti logo meaning and why there are sixty dots around the logo’s edge, there are two theories.
The first one is that the dots symbolise pearls and pearls stand for the quality of the car’s produced by Bugatti. The second one is that the sixty dots were inspired by the safety wires that the company was using in the early years of Bugatti car model productions.
Both these are speculated or supposed theories.
Moreover, the term ‘BUGATTI’ is written in white capital letters and outlined in black. This makes the brand’s name stand out visibly from the logo’s red background. The use of black colour is also symbolic. Black intends to stand for courage and excellence.
The ‘EB’ emblem that represents Ettore Bugatti is also designed in black – but it uses a different style of lettering.
Several car manufacturers have changed their logos throughout the course of their company’s history, but Bugatti was not one of them.
Bugatti retains the exact same logo since the company was first founded in 1909. The logo today is among one of the most easily recognized car logos in the world. Moreover, the logo is instantly associated with the performance, beauty and excellence of the Bugatti brand. If you wish to explore more car logos, go through our explainer on various meaningful car brand logos.
By now you must have a clear understanding of Bugatti’s logo and history. If you wish to own a car from this make, explore these used Bugatti cars for sale in the UAE.
Stay tuned to UAE’s top auto blog for more on famous car logos, their history and their meaning.
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