The UAE’s real estate market is highly competitive when it comes to real estate agents. Myriad agents operate in the market each offering unique sets of facilitates to customers. In such a competitive environment, agents can use social media as a marketing tool. The efficient use of social media as a tool provides an edge to agents and aids in promoting business. This will not only increase agents’ customer reach but also build a market reputation among peers and clientele.
For your convenience, here we have some tools and tips to use social media as an agent.
Which Platform Agents Should Use
Social media platforms can be used in different ways to reach the targeted audience. Therefore, using social media is one of the best strategies to generate quality leads. Whether it’s Instagram or LinkedIn, all such platforms can help realtors in marketing.
Following is a list of social media platforms that agents can use for their businesses.
Facebook is one of the oldest and most used social media platforms in the world. That said, a larger number of users and varied demographics makes it an ideal marketing tool. Agents can use Facebook accounts to post property listicles, market new property launches and cover other events. Facebook can also be used to drive maximum traffic to open houses, making it a successful event. Besides, it can also be used to directly communicate with customers, book appointments and answer queries.
Facebook Ads are another positive aspect of using the platform as a realtor. These ads allow you to target a varied audience belonging to different economic classes at once.
Agents can find real estate leads on LinkedIn and use it as an efficient social media marketing platform. Setting up a profile and business page on LinkedIn improves networking and online presence, and also helps build a good market repute.
Realtors can use their company profile to post their achievements, show their industry experience and clients’ testimonials. Moreover, employees can also post their feedback on the profile creating a positive image in the market.
Instagram can help realtors post and promote pictorial content. That said, the platform is ideal to market new listings and cover property-related events. For instance: you have a new property listing with a grandeur interior, but you are unable to explain its cues to the customers. Shoot a video or take some aesthetic snapshots and post it on Instagram. The pictorial content will work in place of the written one increasing reach and customers’ interest.
Similarly, stories or reels can be used to educate people about new changes and market trends. Moreover, you can also hold different contests on Instagram to engage your followers.
TikTok
TikTok is a go-to platform for agents targeting millennials and Gen Z. TikTok features short videos that are attention-grabbing and captivating for the audience. To promote your business, you can post short clips of new houses available for sale or rent. Moreover, realtors can also use TikTok to showcase unique features like vintage items or creative staircase decoration ideas to the audience.
How To Use Social Media as an Agent
Now that you are aware of the real estate social media trends in 2023 and know which type of platform is suitable for your business. Let’s navigate through some of the following social media marketing tips for real estate agents.
Draft Your Goals
Prior to taking any initiative regarding social media marketing, it is necessary to define your goals. Questions like What is your aim of marketing? Or what will be the result after six months need to be answered. Once you have all the basic answers, gradually move towards other aspects.
Select a social media platform and target audience and draft the budget accordingly. Now, make a strategy which elaborates on the type of content, its frequency and whether it will be in the form of paid ads or unpaid content.
Create a Content Calendar
A content calendar for social media marketing will help in maintaining the frequency of content posting. A managed content calendar will provide you with additional time that can be used to facilitate customers.
First, define the content pillars of your content such as delight, inspire, advocate or educate. Once you have decided on the category of content, create different content pieces and post them according to the frequency.
Partner With Other Business
Working in collaboration with other real estate agents is beneficial for realtors. Social media collaboration is coupling your audience with others resulting in a wider audience reach. Moreover, real estate agents can also leverage the market reputation of partner businesses and get quality referrals from their peers.
Here are other ways to increase real estate referrals in 2023 that you can opt for.
If you are looking forward to continuing the partnership beyond social media, here are some tips to work with other real estate agents.
Maintain Consistency
Maintaining a consistent flow of content is a significant social media strategy for real estate agents. Realtors are required to connect with their audience and post new content at regular intervals. However, make sure the flow of content is not overwhelming for the audience.
Ideally, the frequency of content posting should be once or twice a week, but it varies according to the type of content. For instance: if there is a time-sensitive continent, it should be posted immediately and the frequency can be more than twice a week.
Focus on Titles and Descriptions
Regardless of the content type, titles, descriptions and captions must be attention-grabbing. If these elements are not reader-friendly, users will not click on it. Moreover, the algorithm of social media platforms will also not rank the post.
To write ideal titles and descriptions, here are a few things that realtors should consider.
- The content is appropriate for your target audience and does not include any offensive element.
- Titles are short and readable, not more than 60 characters.
- Be specific with descriptions and use interactive language.
- Use hashtags and keywords to increase content reach.
Respond to Users’ Comments and Queries
Social media platforms facilitate businesses to interact with their audience through comments. This two-way interaction can help agents in connecting with their target audience and understand them better. Furthermore, the communication will build up a connection between the business and the agent that will positively affect the brand’s reputation.
What To Post on Social Media
We have elaborated on which type of platform should be used and how to gain better results. Now, the next part is what a real estate agent should post on social media.
Promote New Listings
The most frequent type of posts on a realtor’s social media account should be new listings. Listicles of new properties will increase property transaction chances. Even if not, it will help in building authority and digital presence among the users.
Make sure the title and description is engaging and without any grammatical errors. Furthermore, the pictures or videos of the property must be of good quality and should be shot properly. Avoid posting blurry or objectionable content on the listings.
Cover Events
Agents can cover and post property-related events on their social media accounts. Sharing these posts will increase their visibility and expertise in the market. Aside from marketing, it will help them in building new relationships, networking with other agents and also in personal branding.
Browse through the importance of personal branding for real estate agents to comprehend the significant impact it can create on the business.
The property-related event can be an award show organised by a market leader or a small open house. All the events attended should be covered and posted timely. If you are new to recording video and taking pictures, here are some ways to take real estate photos from your smartphone.
Post Video & Pictorial Content
Videos and snapshots are generally more preferred by the audience in comparison to other types of content. This type of content is informative and can provide a lot of knowledge in minimum time. Furthermore, pictures of properties aid in elaborating the listed property adequately. The video content can also helps to get quality real estate leads from YouTube.
You can hire a professional for this job, but it will be costly. Therefore, follow these real estate photography tips and take snapshots of the property by yourself.
Showcase Company’s Achievements
Showcasing a company’s achievements on social media accounts reflects your knowledge and experience in the market. It also elaborates on how well the organisation is performing and why it should be trusted.
Whether you complete a certification or won agency of the month from Dubai for May 2023 by dubizzle, all should be posted.
These were all the ways you can use social media as an agent. Besides social media, agents are also obligated to use other classified platforms to survive in the market. That said, agents can use dubizzle to post their property listings for a better audience reach. You can browse through these properties for sale in the UAE which explains how dubizzle helps agents in increasing their audience reach.
Stay tuned to dubizzle’s property blog for more information on why social media usage for real estate agents and realtors is necessary.
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