How DLD’s Malik WhatsApp Assistant Is Benefiting Customer Interactions
The Dubai Land Department (DLD) has introduced an advanced AI chatbot named Malik, designed to transform how residents, investors and property professionals engage with its services. Malik is DLD’s WhatsApp virtual assistant, offering an accessible, 24/7 channel for inquiries and support.
What Is Malik?
Malik is an omnichannel virtual assistant deployed by DLD, available on WhatsApp, its official website and the DLD smart app. It was announced as one of the DLD initiatives at GITEX 2025. It uses artificial intelligence (AI) and automation to provide instant responses to users’ questions around the clock.
The assistant is part of DLD’s broader digital services transformation, supported by Microsoft’s Dynamics 365 CRM system to unify customer service across all channels.
DLD WhatsApp Virtual Assistant: Key Functions and Features
Important key features include:
Instant Support and Information
Through the DLD WhatsApp service, users can chat with Malik to get answers to frequently asked questions about real estate regulations, services and DLD procedures.
24/7 Availability
Malik is designed to operate around the clock, enabling users to access support anytime through text or voice messages.
Integrated Customer Journey
By tying Malik into its CRM system, DLD ensures that users’ interactions are consistent across all channels, reducing duplication and improving efficiency.
Service Status Inquiry via WhatsApp
Users can check the status of their DLD applications by opening a WhatsApp chat with Malik.
Why DLD Launched Malik

DlD’s digital services in the form of Malik were launched to facilitate the system in several ways, such as:
- Efficiency Gains: Automating routine inquiries helps streamline entailing processes, resulting in efficient and more accurate responses.
- Customer-Centric Experience: Malik DLD Whatsapp virtual assistant interactions, placing the user at the centre of their service journey.
- Strategic Digital Transformation: The Malik virtual assistant by DLD aligns with its long-term goals of leveraging AI and data analytics to modernise real estate governance.
How to Use Malik DLD Virtual Assistant
Key steps on how to use Malik include:
- Save DLD’s WhatsApp number +971 800 4488 in your contacts.
- Start a chat with that contact.
- Type your query and Malik will respond with guidance, links or next steps.
- You can ask about application status, real estate procedures, or general DLD digital services.
Benefits of Malik for Users
Some of the evident benefits of using DLD’s Malik are:
- Accessibility: Since it’s on WhatsApp, users can reach DLD easily with a few taps on their mobile phones.
- Convenience: 24/7 availability ensures help is always there.
- Time-saving: Quick responses eliminate the need to wait on call lines or visit offices.
- Consistency: Integration with DLD’s CRM for accurate, unified information.
FAQs
How does Malik help Dubai property owners and tenants?
Malik provides instant access to property information, service updates and key DLD procedures to help owners and tenants manage their needs more efficiently.
Can I verify property information using Malik?
Yes, Malik allows users to verify property details and ownership information through WhatsApp.
Does Malik support Ejari and tenancy-related queries?
Yes, Malik can assist with Ejari information, tenancy status checks, and related rental queries.
Malik, a virtual assistant by DLD, represents a significant leap forward in the DLD digital service landscape. By combining AI, automation and an integrated CRM system, Malik streamlines information on real estate interactions, accelerates responses and paves the way for similar, more user-centric services.
Whether buying or renting a property in Dubai, a highly responsive chat assistant, such as Malik, which is powered by a leading real estate authority, can be super useful.
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