{"id":140823,"date":"2025-04-15T12:57:15","date_gmt":"2025-04-15T12:57:15","guid":{"rendered":"https:\/\/www.dubizzle.com\/blog\/cars\/?p=140823"},"modified":"2026-02-26T17:49:39","modified_gmt":"2026-02-26T17:49:39","slug":"subaru-logo","status":"publish","type":"post","link":"https:\/\/www.dubizzle.com\/blog\/cars\/subaru-logo\/","title":{"rendered":"Make Matters: Subaru Logo History"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-meaning-of-the-subaru-logo\">Meaning<\/a><\/li>\n\n\n\n<li><a href=\"#Subaru-Logo-Timeline\">Timeline<\/a><\/li>\n\n\n\n<li><a href=\"#FAQs\">FAQs<\/a><\/li>\n<\/ul>\n\n\n\n<p>The Japanese automotive brand Subaru has been present in the market since 1953. The current Subaru company was formed when six companies merged from its parent company, Fuji Heavy Industries (FHI). That said, the Subaru logo, consisting of 6 stars, represents this merger and the unity of these organisations. The logo is inspired by the Pleiades star cluster, known as &#8216;Subaru&#8217; in Japanese, which is where the brand name originates.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look at the Subaru logo history, its evolution and meaning in detail.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meaning-of-the-subaru-logo\">Meaning of the Subaru Logo<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--1024x640.jpg\" alt=\"Hands gripping the steering wheel of a Subaru car, prominently displaying the blue and silver six-star emblem in the center.\" class=\"wp-image-140830\" srcset=\"https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--1024x640.jpg 1024w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--300x188.jpg 300w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--768x480.jpg 768w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--640x400.jpg 640w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--421x263.jpg 421w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--558x349.jpg 558w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--363x227.jpg 363w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--250x156.jpg 250w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--368x230.jpg 368w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--774x484.jpg 774w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--672x420.jpg 672w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--437x273.jpg 437w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--301x188.jpg 301w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--240x150.jpg 240w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--771x482.jpg 771w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--669x418.jpg 669w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15073552\/Body-image-1-subaru--435x272.jpg 435w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The six stars of the Subaru logo represent the unity of the companies that merged to get here. Image credit: Sadi-Santos Shutterstock.<\/figcaption><\/figure>\n\n\n\n<p>The most prominent star in the Subaru logo stands for FHI, while the smaller stars symbolise other companies. True to its celestial theme, the colour blue has also remained a significant part throughout <a href=\"https:\/\/www.dubizzle.com\/blog\/cars\/subaru-history\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subaru\u2019s history<\/a>.&nbsp;<\/p>\n\n\n\n<p>Now that you are aware of the Subaru logo&#8217;s meaning, let\u2019s move towards its evolution.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Subaru-Logo-Timeline\">Subaru Logo Timeline<\/h2>\n\n\n\n<p>The Subaru logo has stayed close to its original idea despite its evolution with time. The core meaning, representing unity through the Pleiades star cluster, has remained consistent throughout the timeline.&nbsp;Following is the complete Subaru logo history:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--1024x640.jpg\" alt=\"The silver Subaru emblem with six stars on the front of a dark blue Subaru car at the Geneva Motor Show.\" class=\"wp-image-140831\" srcset=\"https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--1024x640.jpg 1024w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--300x188.jpg 300w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--768x480.jpg 768w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--640x400.jpg 640w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--421x263.jpg 421w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--558x349.jpg 558w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--363x227.jpg 363w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--250x156.jpg 250w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--368x230.jpg 368w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--774x484.jpg 774w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--672x420.jpg 672w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--437x273.jpg 437w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--301x188.jpg 301w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--240x150.jpg 240w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--771x482.jpg 771w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--669x418.jpg 669w, https:\/\/d2hucwwplm5rxi.cloudfront.net\/wp-content\/uploads\/2025\/04\/15074131\/Body-image-2-subaru--435x272.jpg 435w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">In 2003, Subaru added a wordmark to the logo. Image credit: Martin Good Shutterstock.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Original Design: 1953 \u2013 1958<\/h3>\n\n\n\n<p>The first Subaru logo featured an ellipse shape containing six stars connected by short monochrome lines, symbolising the Pleiades star cluster, representing unity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Refined Chrome Finish: 1958 \u2013 1959<\/h3>\n\n\n\n<p>The second logo of Subaru was released with a new chrome and finish. The sheen silver elements were replaced with gold, elevating the entire look.&nbsp;<\/p>\n\n\n\n<p>The ellipse frame remained but became much sleeker. The stars were horizontally stretched to appear slightly wider, with a soft reflection in the centre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vibrant Red Backdrop: 1959 \u2013 1970<\/h3>\n\n\n\n<p>In 1959, for the first time, Subaru introduced bright colours inside the logo. A bright red background brought a new energy to the design, symbolising the brand\u2019s passion and growing ambition.&nbsp;<\/p>\n\n\n\n<p>A silver frame surrounded the red oval shape and silver stars were connected through sleek silver lines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Distinctive U-Shaped Frame: 1970 \u2013 1980<\/h3>\n\n\n\n<p>This time, the ellipse shape and six stars remained, but the logo sat inside a U-shaped frame with a flat bottom, giving it a distinct outline. The thickness of the frame was also increased to balance the overall design. The stars were stretched slightly, with their tips going beyond the ellipse\u2019s edges.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sharp Contrast with Black Outline: 1980 \u2013 1999<\/h3>\n\n\n\n<p>In the 1980s, Subaru made some noticeable updates to its logo. A black outline was added around the silver lines, giving the Subaru car logo a sharp and bold look. This made the badge stand out clearly, especially from a distance.<\/p>\n\n\n\n<p>In the same year, more refinements were made. The lines connecting stars were removed and the stars were repositioned to create a cleaner look. The frame was redesigned with three layers: a white centre line, bordered by grey and black lines.&nbsp;<\/p>\n\n\n\n<p>These changes brought the logo closer to the latest version, shaping the Subaru brand logo evolution into a unified and lasting design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sleek Blue Gradient and Wider Ellipse: 1999 \u2013 2003<\/h3>\n\n\n\n<p>The ellipse shape of the logo was widened and a blue gradient was added to the background. This gave the logo a slight depth without changing its main shape. The stars were drawn with bold silver lines and the oval frame was finished in the same colour.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introduction of Wordmark: 2003 \u2013 Present<\/h3>\n\n\n\n<p>In 2003, Subaru introduced a significant change by adding a wordmark to the logo. The name \u2018Subaru\u2019 appeared in all capital letters, using a traditional Sans-Serif typeface in black.<\/p>\n\n\n\n<p>This simple, bold wordmark balanced well with the bright stars of the emblem, giving the logo a complete and distinctive look. The new logo represents the brand\u2019s innovative approach towards technologically advanced features like the <a href=\"https:\/\/www.dubizzle.com\/blog\/cars\/subaru-all-around-safety\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subaru All Round Safety<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQs\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What does the Subaru logo represent?<\/h3>\n\n\n\n<p>The Subaru logo represents the Pleiades star cluster, symbolising the merger of six companies to form Subaru&#8217;s parent company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who designed the original Subaru logo?<\/h3>\n\n\n\n<p>The original Subaru logo was designed by Tatsuzo Sasaki, a designer at Fuji Heavy Industries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When was the Subaru logo first introduced?<\/h3>\n\n\n\n<p>The Subaru logo was first introduced in 1954 when Fuji Heavy Industries began its shift towards the automotive industry.<\/p>\n\n\n\n<p>This is all about the Subaru logo history and its evolution. The logo has remained true to the brand\u2019s identity, reflecting a commitment towards rolling off durable and eco-friendly vehicles. One such example of the brand\u2019s focus towards durability and efficiency is its All-Wheel Drive (AWD). If you are also interested in driving a car with an AWD, browse through these <a href=\"https:\/\/uae.dubizzle.com\/motors\/used-cars\/subaru\/\" target=\"_blank\" rel=\"noreferrer noopener\">used Subaru cars in the UAE<\/a> and choose from an array of options.\u00a0<\/p>\n\n\n\n<p>Stay tuned to the<a href=\"https:\/\/www.dubizzle.com\/blog\/cars\/\" target=\"_blank\" rel=\"noreferrer noopener\"> UAE\u2019s leading auto blog<\/a> to learn more about different car logos and brands.<\/p>\n\n\n\n<p>Cover Image Credit: Bykfa Shutterstock.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From its celestial roots to modern updates, the Subaru logo reflects a rich history and meaning. Read to explore.<\/p>\n","protected":false},"author":60,"featured_media":140829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"dubizzle-taxonomy-car-year":[],"dubizzle-taxonomy-body-type":[],"dubizzle-taxonomy-car-doors":[],"dubizzle-taxonomy-car-cylinders":[],"dubizzle-taxonomy-car-extras":[2690],"dubizzle-taxonomy-car-color":[],"dubizzle-taxonomy-car-fuel-type":[],"class_list":{"0":"post-140823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-driving","8":"dubizzle-taxonomy-car-extras-clarity"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subaru Logo History: Evolution, Meaning &amp; More | dubizzle<\/title>\n<meta name=\"description\" content=\"Learn about the Subaru logo history, the meaning behind the six 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