All about Toyota Group Brands
When it comes to popular car brands that are well-known for their quality and reliability, Toyota surely makes its way to the list. That said, this Japanese automotive brand enjoys its position as one of the largest automobile manufacturers in the world. The main reason behind its success is constant innovation and implementation of new technology.
Speaking of the popularity of Toyota Motors Corporation, it is essential to mention that this Japanese auto manufacturer owns complete or partial stakes in other automobile brands as well. Let’s go through complete details on the Toyota group brands and their market presence.
Automobile Brands Owned by Toyota Motor Corporation
Similar to many renowned automobile brands that have multiple subsidiaries, Toyota Motor Corporation has a luxury division. Alongside, the brand owns complete or partial stakes in multiple automobile brands. While it’s a well-known fact about Toyota that it has a luxury division called Lexus, many aren’t aware of the other automobile manufacturers in the Toyota group.
Let’s go through the details of auto brands owned by Toyota.
LEXUS
In 1989, Toyota launched its luxury car division in the United States. Lexus is currently sold in more than 70 countries across the world including the UAE. It’s an interesting fact about Lexus that it started its journey with LS 400 and ES 250. Lexus made a remarkable statement with its entry-level luxury and executive sedans offering a comfortable interior focusing on car ergonomics, built quality, and efficient engine performance. That said, the LS 400 is rated highly among the most popular used Japanese sedans in the UAE.
After the successful introduction of the Toyota Prius, Lexus launched hybrid cars in its flagship car models. The luxury division of Toyota group brands currently offers the following new or used Lexus in the UAE:
- LS
- ES
- IS
- RX
- UX
- GX
- RC
- LC500
Within three decades, the brand has established a great reputation in the automotive industry. You can find new car models and more information about the new car launches from the Lexus showrooms in the UAE.
DAIHATSU
Toyota’s group of automobile brands included Daihatsu as its subsidiary in 2016. Daihatsu began its journey in 1907 and joined the Toyota Motor Corporation in 1967. The brand became the compact car manufacturer and supplier for Toyota. In 1998, Toyota increased its shares from 34% to 51%, making Daihatsu a subsidiary.
However, Toyota fully owned Daihatsu as its subsidiary in 2016. Daihatsu has a fine share of minivans and hatchback car body types. Speaking of that, you can look out for used Daihatsu cars in the UAE and find minivans and hatchback cars. Some popular car models by Daihatsu are as followed:
- Mira
- Mira Tocot
- Copen
- Granmax
- Rocky
- Boon
HINO
Hino is one of the multinational automobile brands known for its trucks, buses, and light-duty commercial vehicles. Although the company was founded in 1910, it became part of the Toyota group brands in 1966.
In 2000, Toyota Motor Corporation increased its stakes from 20.1% to 33.8%. The share percentage increased Toyota’s managerial control and Hino got a chance to strengthen its weak financial position. In 2001, Toyota increased its stake percentage to 50.1% making Hino its official subsidiary.
TOYOTA MOTOR CORPORATION STAKES IN DIFFERENT AUTO BRANDS
Automakers across the globe have partnered to work on high-end technologies and increase profitability. Similarly, Toyota has looked to expand its scale in next-generation technology. Alongside Toyota group brands, the Japanese automaker has acquired shares in the following companies:
SUBARU
In 2005, Toyota took an 8.7% stake in the Fuji Heavy Industries, FHI, currently known as Subaru Corporation. Toyota Motor Corporation bought around 20% stake in 2019. Moreover, both Subaru and Toyota came together and produced a rear-wheel drive sports car with slight differences. Toyota GR86 and Subaru BRZ were the results of combined research and development.
Furthermore, Toyota is the largest shareholder in Subaru. Toyota Motor Corporation has also decided that Subaru won’t be producing small cars. That said, Subaru will procure small cars from Toyota’s subsidiary Daihatsu.
SUZUKI
When you name the Japanese automakers, Suzuki is among the top with its compact cars and motorcycles. Toyota owns a 4.94% stake in the Suzuki Motor Company. Furthermore, both have partnered to leverage each other’s strengths in producing new cars. Besides, Suzuki and Toyota announced that they will design and develop compact and electric cars for each other.
YAMAHA
In 2000, Toyota acquired 5% stakes in Yamaha Motors Company. It is an interesting fact about Yamaha Motors Company that it co-produced the Toyota 2000GT sports car back in 1967. Besides, the Yamaha Motors Company is reputed for its motorcycles. Also, the brand produces engines for various car brands competing in racing events.
These were all the Toyota group brands and the ones that have partnered with Toyota to leverage the technology and design strategies. Moreover, these partnerships have led to the successful expansion of the Toyota Motors Corporation and made it one of the most renowned auto brands in the world. You can browse the listings of used cars in the UAE and find some top vehicle models from the above-mentioned brands.
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