The UAE’s evolving automotive landscape continues to welcome car brands from around the world, bringing advanced technologies and distinctive design approaches that cater to the region’s diverse driving needs. One such name is ROX Motors, a Chinese automotive brand specialising in all-terrain luxury SUVs. With its blend of innovation, cutting-edge technology and rugged capability, ROX Motors is emerging as a promising contender in the UAE’s competitive automotive market.
ROX Vehicle Brand Overview
ROX is one of the latest Chinese automotive brands to enter the UAE market. Established in 2021, the company focuses on producing premium vehicles designed to enhance travel experiences and off-road capabilities. Its core philosophy is centred on combining advanced engineering with practicality, comfort and modern features. The brand has progressed rapidly from product development to retail expansion and vehicle launch, with its flagship ROX 01 introduced to the UAE market in 2023.
ROX Motors Car Lineup in the UAE
Currently, the ROX car brand offers two luxury off-road SUVs in the UAE: the 01 and the Adamas.
ROX 01
The ROX 01 is a luxury SUV available in both six and seven-seat configurations. It offers a WLTC electric range of 235 km and a WLTC hybrid range of 1,115 km. Its front and rear 3-in-1 electric drivetrain system produces a combined 740 Nm of torque, allowing the SUV to accelerate from 0 to 100 km/h in just 5.5 seconds.
Built with 87% high-strength steel, the ROX 01 features a bold, boxy exterior with high approach angles that enhance its ability to tackle rough terrain. Its headlight design is inspired by the Chinese character 石, meaning stone, giving the SUV a distinctive visual identity.
Inside, the cabin is designed to deliver a premium and comfortable experience, featuring bilateral zero-gravity seats, a 12.3-inch instrument panel and a 15.7-inch central touchscreen. The new ROX 01 in the UAE also comes equipped with a range of safety and driver assistance features, including millimetre-wave radar, a 360 HD panoramic camera and commanded lane change assistance.
ROX Adamas
The ROX Adamas is also a full-size luxury SUV, offered in a seven-seat configuration. It delivers a WLTC range of 1,226 km and can accelerate from 0 to 100 km/h in 5.5 seconds. The SUV is also equipped with a closed air suspension system with DCC algorithms, which helps provide a smoother and more comfortable drive across different terrains.
Built with more than 87% high-strength steel, the ROX Adamas is designed for added durability and strength. Its high ground clearance and favourable approach angles further enhance its suitability for off-road driving. The latest ROX Adamas also features a tailgate kitchen bar and a 270° canopy awning, making it well-suited to adventure-focused use. Inside, the cabin enhances the premium experience with zero-gravity aircraft-style seats that come with heating and ventilation functions for greater comfort.
ROX Motors Service Centre
The ROX Motors service centre in the UAE offers a wide range of services, from routine maintenance to specialised repairs. Vehicles are handled by expert technicians, ensuring high service standards and customer satisfaction.
Address: Street # 912, Umm Ramool, Dubai
Email: info@roxservice.ae
Contact: 04 3480623
FAQs
What is the ROX car brand?
ROX is a Chinese automotive brand established in 2021, focusing on producing premium SUVs designed for off-road capability and advanced mobility.
What models are available from ROX Motors in the UAE?
Currently, ROX Motors offers two SUV models in the UAE: the ROX 01 and the ROX Adamas. Both are full-size luxury SUVs designed for all-terrain capability and equipped with advanced technology and premium comfort features.
What features are included in ROX vehicles?
The new ROX cars for sale in the UAE typically feature efficient powertrains, high-strength steel bodies, advanced suspension systems and premium interior. They also come with several safety and driver-assist features.
This is all about the ROX car brand in the UAE, including its SUVs and service support. ROX vehicles are known for their durability, all-terrain capability and advanced features, which strengthen the brand’s appeal in the market. As a result, both new and used ROX cars for sale in the UAE are gradually gaining attention and competing with established automotive brands.
Stay tuned to dubizzle’s auto blog to learn about new automotive brands in the UAE.
Cover and Body Image Credit: rox-uae.com
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