Mercedes-Benz is a popular German car manufacturer, headquartered in Stuttgart, Germany. Mercedes is known for producing luxury and commercial vehicles brand established in 1926.
With the famous car brand slogan ‘the best or nothing, Mercedes Benz has expanded globally and established itself as a famous automobile brand in the world.
Let’s explore the Mercedes logo history and evolution, which is one of the most popular used German automobile brands in the UAE.
MERCEDES LOGO MEANING
The interesting fact about Mercedes is their logo which has a detailed meaning in itself and many people are not familiar with it. The three stars represent land, sea and air which define the company’s drive for universal motorization.
HISTORY AND EVOLUTION OF THE MERCEDES LOGO
The Mercedes car logo history started under a lucky star, which is the current Mercedes logo comprising a three-pointed star in a laurel wreath created in the 1900s. The Mercedes logo represents the brand identity, culture and core values established throughout the years.
Let’s explore the evolution of the Mercedes logo and the history of the three stars which represent the brand’s core values.
1902: INITIAL DESIGN OF MERCEDES LOGO
Mercedes trademarked the name ‘Mercedes’ in 1902 to symbolize its commercial empire, establishing its initial brand identity. At the time, the logo just included the title, the three-star point logo would come out later. The font appeared to be both sophisticated and elegant at the same time.
1909: THE FAMOUS MERCEDES THREE-POINTED STAR LOGO
After seven years, the renowned three-pointed star was officially approved as the logo of the company to pay a tribute to the Daimler family. The star was chosen by Daimler’s sons to stand in for the symbol their father used to sign family letters.
1916: FOUR-STAR LOGO IN A RING
In 1916, a more colorful form of the iconic Mercedes three-point star initially debuted. The star’s design had a broad circular frame, red background and the colors gold and white.
This new Mercedes car logo was a little more basic than the unique symbol the company had previously used, but it still had a lot of ornamental detail.
1926: A LAUREL WREATH NEW DESIGN
The biggest change in the Mercedes car logo came in 1926 when both pioneering companies Daimler and Benz merged and that occasion was marked with the three-pointed stars enclosed in a circle, creating a unique brand mark which is now renowned worldwide.
In order to include the logos of both companies, a laurel wreath was added to the design. When Benz and Cie motors combined with Daimler-Benz AG, it was decided to include the wreaths, which had previously been a feature of the Benz and Cie Motors symbol. As a result, a new logo was created with the names of both companies.
Aside from Benz and Cie, here are some other car brands owned by Daimler-AG.
2008: INTRODUCTION OF THE SILVER LOGO DESIGN
Since Mercedes competed in the first Grand Prix race, the silver colour has been associated with the brand. In those days, the Mercedes Grand Prix vehicles were known as ‘Silver Arows’, establishing the tradition of silver serving as the company’s major colour of pride. When silver was chosen as the brand’s official colour for the Formula One Grand Prix, this tradition was continued.
Mercedes’ brand identity continues to be among the most recognizable globally. The Mercedes Benz logo went through variations with each passing year. The logo set an image of the brand since the 1920s.
This summarizes the history of one of the iconic logos in the automotive industry. If you wish to own a Mercedes, browse through the list of used Mercedes-Benz for sale in the UAE and select the model that best fits your driving needs.
Besides, for other car models by different auto makes, browse through these used cars for sale in the UAE.
Stay tuned to UAE’s top auto blog to explore the history and logos of famous automobile brands.
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