In the luxury automotive landscape, Lexus has made a name for itself as a symbol of innovation. Founded in 1989 by the Japanese automaker Toyota, Lexus has aimed to provide consumers with an upscale alternative to traditional car brands.
Since then, the brand has rolled out several vehicles that cater to a diverse clientele, from stylish sedans and powerful SUVs to high-performance sports cars. Let’s take a closer look at the Lexus brand’s history and how it established a prominent position in the auto industry.
LEXUS HISTORY AND TIMELINE
Since its launch, Lexus has consistently pushed the boundaries of automotive design and engineering. It is also a well-known Lexus fact that the brand has introduced advanced technologies such as hybrid powertrains and semi-autonomous driving features. These features have drastically improved the ride experience plus overall comfort.
Moving forward, here is the Lexus company history, Lexus models by years and expansion over the years.
1989-1999 – The Beginning
Lexus emerged into the automotive realm in 1989 with the launch of its groundbreaking LS 400 sedan. The model marked a remarkable beginning for the brand with its innovative features and advanced welding techniques. After that, throughout the 1990s, Lexus continued to make waves with a range of remarkable cars.
The LS 400‘s second generation featured a collapsible steering column for improved safety, while the GS 300 and SC 400 expanded the lineup. Lexus also set a milestone by becoming the top-selling luxury brand in the United States in 1998.
Moreover, innovations were a hallmark of Lexus, evident in technologies like LED rear lights, VVT-i engines and satellite navigation. Meanwhile, the Lexus RX 300 pioneered the luxury SUV segment, further diversifying the portfolio. In 1999, the Lexus IS series, with its compact sports sedan, IS 200, made its debut. It showcased features such as aluminium pedals and chronometer-style instruments.
2000-2010 – Introduction of Luxury Lineups
The 2000s brought the first generation of the Lexus RX series with innovative air suspension and enhanced car aerodynamics. Besides, the brand’s European model lineup grew with the SC 430 coupe-convertible. It boasted an all-weather aluminium hardtop that could be retracted in just 25 seconds.
In 2003, Lexus launched an all-new RX 300 in Europe, featuring technology such as intelligent Adaptive Front Lighting, an automatic tailgate, and a Park Assist system. The year also marked the development of the iconic Lexus LFA supercar. In 2004, Lexus rolled out the world’s first luxury hybrid SUV, the RX 400h.
In 2007, Lexus’s flagship sedan, the LS 400 was voted as the “World Car of the Year ”. Its latest generation was equipped with an eight-speed automatic transmission. Moreover, Lexus unveiled the IS F, the inaugural model of its ‘F’-marque cars, at the Geneva Motor Show. The third-generation RX 350 and RX 450h were also launched, redefining the luxury SUV that had originally pioneered the segment.
2011-2019 – Road to Innovation
In 2011, Lexus brand history made a unique mark by providing the official Royal Wedding Car. It was a full hybrid LS 600h L Landaulet, for the Prince Albert II of Monaco wedding. Also, the CT 200h, the world’s first full hybrid luxury compact, was introduced the same year. In 2012, the LF-LC concept car, known for its striking spindle grille, made its world premiere.
In addition, 2014 brought the launch of the NX crossover and RC F high-performance coupé in the Lexus brand history. Later on, the LC series was put into production, featuring the Multi Stage Hybrid System. In 2017, the all-new Lexus LS embraced Japanese craftsmanship and advanced safety features plus the Lexus Safety System+ A.
Lexus celebrated its 10 millionth vehicle sale in 2018, with a focus on its wide range of electrified luxury hybrid cars. The LF-30 Electrified Concept showcased the brand’s vision for future electrification.
2020-PRESENT – Pioneering the Future
In 2020, the Lexus brand history had an addition of the LF-Z Electrified concept, setting the stage for its electrified vision. They celebrated 2 million global sales of electrified vehicles and committed to selling only Battery Electric Vehicles (BEVs) worldwide by 2035. The brand also launched a joint air racing team with pilot Yoshihide Muroya.
On the car front, Lexus introduced the second-generation NX, featuring their first Plug-in Hybrid car, the NX 450h+. The all-new LX flagship SUV debuted with improvements in both off-road and on-road performance. Moreover, the LC Convertible was named Best Luxury Car of 2021 in the Women’s World Car of the Year awards.
Continuing their innovation, Lexus unveiled the hydrogen-powered ROV Concept for eco-adventures. They also aimed to establish the Lexus Driving Signature as the new standard for dynamic performance through advancements in platform and powertrain technologies. Additionally, the Lexus generations like the LC Convertible, UX 300e electric car and the new LS flagship sedan were also showcased.
FAQs
Who owns Lexus?
Lexus comes under the umbrella of Toyota-owned car brands. It is a luxury auto lineup of Toyota, initiated in 1989.
Which Lexus model is the longest-running?
The LS series is the longest-running nameplate by Lexus.
What country is Lexus originally from?
The origin country of Lexus cars is Japan.
This brings us to the end of Lexus history. Currently, the brand is spread in more than 90 countries including the UAE. Since its inception, Lexus has redefined luxury with its high-performance models. That said if you are in search of one such car, here are used Lexus cars for sale in the UAE to choose from. You can also visit Lexus showrooms in the UAE to have your pick.
For more on different brands, their histories, facts and popular models, keep reading dubizzle’s autos blog.
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