Chrysler is considered the legendary American automobile brand, launched in 1925 by Walter Chrysler. It is one of the ‘Big Three’ of the American auto industry. Previously, Chrysler was part of the Daimler group; however, the Fiat Chrysler Automobiles US LLC. became the owner of the brand in 2014. The Chrysler logo has had around ten redesigns over the years, reflecting the change in trends and the growing identity of Chrysler itself. Let’s go through the history and meaning of the Chrysler logo in detail.
Chrysler Logo Over the Years
The Chrysler logo has enjoyed a rich history of evolution over the years. One of the interesting facts about the Chrysler is that the Chrysler Pacifica got the award of the Best Family Car in 2017. They were also early adopters of electric vehicles. Moreover, the brand has also got a place in some of popular series. For instance, Chrysler enthusiasts have also noticed the Chrysler’s Fifth Avenue in the list of Better Call Saul cars. The popular Mike’s trademark vehicle appeared several times in the series.
Here is a brief history of the popular American car brand logo and what it means.
1924 – 1930
Walter Chrysler wanted to add his creation in the same league as Ford’s Lincoln and Cadillacs. This is why he wanted a logo with the impression of a high-quality brand. Oliver Clark –Walter’s engineering team member – designed the two logos inspired by Roman myths.
The first Chrysler car logo has a wax seal image with two wings. It symbolised speed and became the hallmark of the brand. The wax seal had a blue and gold ribbon hanging over the lower right side.
The second logo is the silver-winged symbol representing the radiator of the cars. The symbolic logo represented the Roman God Mercury, known for his speed.
1930 – 1936
In 1930, both first symbols were combined and the wax seal was placed in the middle of the wings. Hence, the wings got removed and the logo became a golden and burgundy stamp. This logo was known to show the luxury and quality of a vehicle.
1936 – 1950
The new looser and stiffer wings were placed on both sides of the seal. They were silver in colour with black horizontal stripes. In the 1940s, a new Chrysler emblem was introduced with the sealed heraldic shield, Chrysler inscription and a crown on top.
1950 – 1955
The Chrysler logo was changed several times in the 1950s. The emblem was depicting a black shield with a golden lion with a red crest. However, the logo only stayed for a year.
Later on, a new emblem was designed in 1951. The logo had a three-dimensional bird with large raised wings. The emblem represented speed and progress and stayed with the brand for four years.
1955 – 1962
The journey of the Chrysler logo didn’t end there. The brand’s logo evolved completely in 1955, replacing the wax seal with the emblem of two-pointed arrow-shaped wings that resembled the letter V. The arrow shapes were pointed in the right direction.
The foreground arrow was black, and sharp with an angular shape, while the one at the back was wider, shorter and red.
1962 – 1980
One of the most popular Chrysler logos emerged in 1962. It was a Pentastar emblem designed by Lippincott and Margulies firm. The logo was a blue pentagon with pointed edges. The inside tips of the pentagon also acted as a thin star figure in white colour.
The logo was designed by Robert Stanley. As per the designer, the Pentastar in the logo depicts style, simplicity and dynamism. Moreover, the brand name was written in bold and black capitalised letters beneath the pentagon.
1980 – 1993
The text-based logo was introduced in the 1980s. A modern wordmark in capital letters with rounded black letters of a Peculiar font. The ‘R’s in the Chrysler logo were open making it more unique and adding more versatility to the brand’s visual identity.
1993 – 2000
In the 1993 version, the brand decided to reconnect its roots and pay homage to its original logo with the slightest modification in the colour palette. The modified emblem was in a black oval shape with the brand’s logo inside.
The badge had a golden outline with wavy edges, a blue strip in the centre and a blue ribbon at the bottom of the seal. The centre of the seal also had a red round piece with zig-zag lines.
2000 – 2009
The Chrysler logo in 2000 was somehow a combination of Pentastar and wordmark emblem. The Pentastar logo was placed on the left side of the wordmark with traditional typeface and bolder lines. Later in 2008, the size of Pentastar got bigger and the wordmark came down underneath it.
2009 – Today
From 2009 till now, the Chrysler logo is sleek and elegant. The traditional wax seal is gone and replaced with the blue line and brand nameplate. The three-dimensional wings of the new Chrysler logo now have a sleek metallic gradient which depicts the brand’s stability, longevity and professional approach.
At the top of the elegant image is a Chrysler wordmark emblem in sans-serif light grey. The bold and uppercase Chrysler logotype evokes a sense of boldness and reliability of the brand.
That is all about the history and meaning of the Chrysler logo. If you are a fan of the brand and wish to buy one of its models then visit Chrysler showrooms in the UAE.
Besides, you can also find a range of used Chryslers in the UAE along with the Chrysler 300 here. The model is one of the cars featured in the Marvel Movie ‘Logan’.
Moreover, other than Chrysler, a variety of popular are also available at used cars for sale in the UAE.
If you want to know more about the interesting history of your favourite car brand, then keep reading the UAE’s favourite cars blog.
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