Chery Automobile, founded in 1997 in Wuhu, is one of China’s most prominent automotive manufacturers with a strong global presence. Over the years, the company has adopted a multi-brand strategy for different market segments, ranging from passenger vehicles to premium SUVs and advanced electric models. Today, Chery’s expanding portfolio of brands reflects its commitment to innovation, global expansion and meeting the diverse needs of modern drivers across markets such as the United Arab Emirates and beyond.
Brands under Chery Group
Currently, there are several car brands owned by Chery Automobile, each carefully positioned to serve specific market segments. This diversified portfolio includes mainstream brands for budget-conscious consumers, premium brands for luxury seekers, electric vehicle specialists for eco-conscious buyers and export-focused brands tailored to international markets. Another interesting thing about Chery Group is that it also maintains strategic joint ventures with international partners, most notably with Jaguar Land Rover for manufacturing premium vehicles.
Chery
The core brand of the group, Chery, focuses on practical, technology-focused vehicles designed for everyday drivers. The current Chery lineup in the UAE primarily includes plug-in hybrid SUVs with modern features.
Popular models include the Chery Tiggo 8 Pro Max, a spacious seven-seater SUV with hybrid technology and the Chery Arrizo 8, known for its comfortable cabin and advanced driver assistance systems.
These vehicles feature efficient turbocharged engines combined with modern safety technologies. In the UAE, Tiggo SUVs have gained popularity among families seeking reliable and feature-packed vehicles at competitive prices.
Exeed
For buyers seeking a more refined driving experience, Exeed is one of Chery’s luxury car brands. Vehicles such as the Exeed TXL and Exeed VX emphasise upscale materials, advanced infotainment systems and enhanced ride comfort.
Features like Nappa leather interiors, sophisticated driver assistance technologies and quiet cabins position new and used Exeed cars as one of the notable luxury models. By offering premium features at competitive pricing, Exeed aims to attract buyers who want luxury without the traditional high price tag.
Fulwin
Fulwin is one of the Chery Automobile subsidiary brands that represents its push into electrified mobility, particularly plug-in hybrid vehicles (PHEVs). The brand focuses on fuel efficiency with an extended driving range.
One of its notable offerings is the Chery Fulwin A8, designed to deliver promising performance and hybrid efficiency. Fulwin vehicles often feature extended driving ranges that can exceed 1,000 kilometres when combining electric and petrol power.
Jetour
Launched in 2018, Jetour focuses on spacious SUVs and adventure-oriented vehicles that combine comfort with rugged capability. Current models in the Jetour car lineup in the UAE, such as the Dashing and X90, are designed with family road trips and off-road exploration in mind. These vehicles feature large cabins, panoramic sunroofs and advanced terrain driving modes. Moreover, there are many new and used Jetour cars in the UAE that offer a dynamic driving experience.
Omoda
Omoda is designed for buyers who value design and digital technology. Vehicles such as the Omoda C5 and Omoda E5 feature bold styling, coupe-inspired shapes and digital dashboards. The brand emphasises modern aesthetics combined with advanced connectivity features. Since its launch, Omoda has become one of Chery’s key global export brands.
Kaiyi
Kaiyi focuses on providing affordable vehicles targeted at first-time buyers and fleet operators. The brand’s lineup includes compact sedans and crossovers that aim to deliver practicality and efficiency. Examples include the Kaiyi X3 Pro, which offers modern styling and essential technology features at a budget-friendly price.
iCar
iCar is one of Chery’s electric vehicle brands, dedicated to fully electric vehicles designed for modern city life. The brand offers models such as the iCar i3 and iCar i5, which emphasise smart connectivity, modern design and long EV driving ranges exceeding 500 kilometres.
Jaecoo
Complementing Omoda’s urban focus, Jaecoo specialises in premium off-road SUVs built for adventure. Models like the Jaecoo J7 and Jaecoo J8 combine sophisticated design with advanced all-terrain systems. These vehicles are engineered to handle challenging environments while maintaining comfort and technology. Such capabilities make Jaecoo particularly appealing in regions known for desert driving and outdoor exploration.
Luxeed
Another of the car brands owned by Chery Automobile is Luxeed. It represents a collaboration between Chery and Huawei aimed at developing high-end electric vehicles. One of its flagship models, the Luxeed S7, integrates Huawei’s HarmonyOS smart cabin technology and advanced autonomous driving capabilities. With driving ranges approaching 700 kilometres, Luxeed vehicles focus on cutting-edge connectivity and premium design.
Commercial Specialists: Karry and Soueast
Beyond passenger vehicles, Chery also operates brands focused on commercial transportation. Karry produces vans and light trucks such as the Karry K50, designed for logistics and small business use. Meanwhile, Soueast offers multipurpose vehicles and compact crossovers that cater to regional markets.
Chery Jaguar Land Rover (CJLR)
Since 2012, Chery has maintained a 50/50 joint venture with Jaguar Land Rover to manufacture and sell premium vehicles in China. This partnership leverages Chery’s strong domestic market position and manufacturing expertise with JLR’s prestigious brand reputation and design heritage. The joint venture produces Range Rover and Jaguar vehicles specifically engineered for the Chinese market. In 2024, CJLR announced a new phase of collaboration focusing on electric vehicle development and the revival of the Freelander brand.
FAQs
Which Chery brand focuses on electric vehicles?
iCar is dedicated to fully electric vehicles, while Luxeed focuses on advanced electric luxury models.
Which Chery brands are known for SUVs and off-road vehicles?
Brands such as Jetour and Jaecoo specialise in SUVs designed for adventure, comfort and terrain capability.
Does Chery produce commercial vehicles?
Karry produces vans and light trucks for logistics and commercial use, expanding Chery’s reach beyond passenger vehicles.
These were the details of the car brands owned by Chery Automobile. This ecosystem demonstrates the company’s ambition to compete across every major automotive segment. From affordable everyday vehicles to advanced electric models and premium SUVs, each brand serves a specific market niche.
Those looking for a vehicle by the aforementioned brands can check out these new cars for sale in the UAE, offering a myriad of choices. They can also check these used cars with Chinese specs for sale in the UAE.
To learn more about car brands from other regions in the UAE, keep reading dubizzle’s autos blog.
Related Posts
