All about Audi’s Holoride Feature
We are living in an era where technological developments are at an all-time high and are further booming at breakneck speed. Now, there is one feature that enables us to experience virtual reality from the comfort of a passenger’s seat and all one has to do is to sit on the passenger’s seat and wear a VR headset.
Virtual reality, for those unfamiliar with the term, is a computer-generated recreation of the environment that can be interacted with by a person via electronic technologies.
To enhance the in-vehicle entertainment experience behind the wheels, automakers have introduced several technologies over the years. German luxury automobiles manufacturer Audi has rolled out the Holoride feature that simulates the virtual world. Starting in the summer of 2022, Audi will become the first automobile manufacturer to turn riding experience into a virtual reality platform.
In this guide, we will discuss the following points related to Audi’s Holoride feature:
- What is Audi x Holoride Feature
- How Audi Holoride Feature Works
- Holoride’s Elastic Content in Audi
- Audi Models With Holoride Feature
What is Audi Holoride Feature
One of the characteristics of luxury vehicles that distinguish them from non-luxury vehicles is the presence of features that are not available in non-luxury vehicles. At the Consumer Electronics Show (CES) in Las Vegas in 2019, German luxury automobiles manufacturer Audi introduced a technology developed by start-up company named Holoride that gives virtual reality experience to the passengers. A simulation of the Guardians of the Galaxy’s spacecraft, Holoride makes the passengers feel like they are navigating an asteroid field.
How Audi Holoride Feature Works
A sensor-equipped VR headset is connected to the vehicle. Bluetooth enables the headset to connect with the vehicle wirelessly. The VR glasses are linked to the vehicle’s data bus system which receives information like the car’s speed or braking from the car’s suspension control unit. This information is then transmitted to the virtual world.
The Holoride feature can only be used by the backseat passengers. However, higher levels of automation in future will allow drivers to enjoy these kinds of entertainment features while driving. Drivers would no longer have to concentrate on driving and can read, watch movies or even play games.
Elastic Content in Audi Cars
The holoride system in Audi provides elastic content: a new type of media intended specifically for use in vehicles, with information that adapts to driving time, speed, and environment. Everything that happens to the car in the actual world happens in your virtual environment, so the physical sensation completely matches the graphics. For example, if the car makes a right turn, the spaceship will also fly to the right. When your car accelerates, so does the spaceship.
A film on your iPad may be longer or shorter than your actual journey, but Holoride’s experiences will automatically sync with the length of a route specified in the car’s navigational systems. This is technologically practicable because of high-precision localization techniques in the field of autonomous driving.
Audi Models With Holoride Feature
The VR headset will work as long as your car is equipped with MIB 3 – Audi’s modern infotainment system. This means that Audi models in which holoride is compatible are Audi A4, Audi A5, Audi A6, Audi A7, Audi A8, Audi Q5, Audi Q7, Audi Q8, and Audi e-tron
Holoride will first be available in the United States and Europe (beginning with Germany and the United Kingdom). Other European countries would be included in 2023, and Audi AG has stated that it will expand into Asian markets in the future.
This brings us to the end of our guide about the VR tech in Audi. If you are interested in buying an Audi, check out these popular used Audi cars in the UAE.
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